Hugo Boss AG (VIE:BOSS)

Austria flag Austria · Delayed Price · Currency is EUR
37.39
-0.12 (-0.32%)
At close: Feb 27, 2026
-17.90%
Market Cap 2.58B
Revenue (ttm) 4.24B
Net Income (ttm) 224.47M
Shares Out n/a
EPS (ttm) 3.25
PE Ratio 11.49
Forward PE 13.23
Dividend 1.40 (3.77%)
Ex-Dividend Date May 16, 2025
Volume n/a
Average Volume 12
Open 37.25
Previous Close 37.51
Day's Range 36.99 - 37.39
52-Week Range 31.44 - 45.74
Beta n/a
RSI 60.33
Earnings Date Mar 10, 2026

About Hugo Boss AG

Hugo Boss AG, together with its subsidiaries, provides apparels, shoes, and accessories for men and women worldwide. The company offers licensed products, such as fragrances, eyewear, watches, children’s fashion, and cycling. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was founded in 1924 and is based in Metzingen, Germany. [Read more]

Industry Apparel and Other Finished Products Made From Fabrics and Similar Materials
Founded 1924
Employees 17,874
Stock Exchange Vienna Stock Exchange
Ticker Symbol BOSS
Full Company Profile

Financial Performance

In 2024, Hugo Boss AG's revenue was 4.31 billion, an increase of 2.62% compared to the previous year's 4.20 billion. Earnings were 213.47 million, a decrease of -17.38%.

Financial Statements

News

EQS-PVR: HUGO BOSS AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

EQS Voting Rights Announcement: HUGO BOSS AG HUGO BOSS AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution 24....

4 days ago - Wallstreet:Online

Hugo Boss: Waiting Works In 2026E

Hugo Boss is rated a buy with a lowered €38/share PT, reflecting strategic reset risks and execution uncertainty. The CLAIM 5 strategy postpones 2026E growth, with EBIT now guided to €300–350M and rev...

18 days ago - Seeking Alpha

Hugo Boss CEO: Quiet luxury and smarter shoppers are reshaping fashion

Speaking to Euronews in Dubai, Daniel Grieder outlined how the 100-year-old brand is using technology, experience-led stores and quieter luxury to adapt to changing consumer expectations.

23 days ago - Euronews

Hugo Boss AG (BOSSY) Discusses Strategic Update and Future Agenda Focusing on Brand, Distribution, and Operations Excellence Transcript

Hugo Boss AG (BOSSY) Discusses Strategic Update and Future Agenda Focusing on Brand, Distribution, and Operations Excellence Transcript

3 months ago - Seeking Alpha

Hugo Boss stock plunges 11%: is the fashion giant risking too much on strategy reset?

Hugo Boss stock (ETR: BOSS) plummeted 11% on Wednesday, their steepest single-day drop in over a year, wiping hundreds of millions from the German retailer's market value. The sell-off was triggered b...

3 months ago - Invezz

Hugo Boss Shares Fall After Brand Realignment Triggers Sales Drop Warning.

Stock fell after the company said it expected sales to decline next year due to efforts to realign its brands.

3 months ago - WSJ

Hugo Boss Shares Fall After Brand Realignment Triggers Sales Drop Warning

Hugo Boss shares fell after the fashion company said it expected sales to decline next year due to efforts to realign its brands in pursuit of higher profitability down the line.

3 months ago - Market Watch

Hugo Boss aims for long-term 12% operating profit margin in strategic overhaul

German fashion group Hugo Boss on Wednesday said that it aims to achieve an operating profit margin of around 12% over the medium-to-long term as part of a strategic overhaul.

3 months ago - Reuters

Hugo Boss stock slides as fashion brand warns on sales, profit

Hugo Boss shares dropped 11% on Wednesday after it warned that its sales and profit would fall next year, as the struggling German fashion brand embarks on a strategic reset.

3 months ago - Reuters

Hugo Boss: Upside Remains After Q3

Hugo Boss (BOSSY) remains undervalued, offering an attractive entry point with a conservative price target lowered and a 'Buy' rating. BOSSY faces challenges from declining formalwear sales, inventory...

3 months ago - Seeking Alpha

Hugo Boss AG (BOSSY) Q3 2025 Earnings Call Transcript

Hugo Boss AG (OTCPK:BOSSY) Q3 2025 Earnings Call November 4, 2025 5:00 AM EST Company Participants Christian Stoehr - Senior Vice President of Investor Relations Yves Muller - CFO, COO, Director of La...

4 months ago - Seeking Alpha

Hugo Boss Expects Sales, Earnings at Lower End of Guidance Amid Economic Volatility

Sales for the year are seen at the lower end of its $4.84 billion-$5.07 billion forecast and the apparel company plans to provide an update of its growth strategy in December.

4 months ago - WSJ

Hugo Boss AG (BOSSY) Q2 2025 Earnings Call Transcript

Hugo Boss AG (OTCPK:BOSSY) Q2 2025 Earnings Conference Call August 5, 2025 5:00 AM ET Company Participants Christian Stohr - Senior Vice President of Investor Relations Yves Muller - CFO, COO, Directo...

7 months ago - Seeking Alpha

In fashion: earnings send Hugo Boss shares higher amid China weakness

Shares of Hugo Boss climbed in early Tuesday trader after the firm posted narrow beats on the top and bottom lines, and backed its full-year outlook. CNBC's Karen Tso and Julianna Tatelbaum discuss.

7 months ago - CNBC International TV

Hugo Boss confident it can cushion US tariff blow

Fashion group Hugo Boss beat quarterly profit expectations on Tuesday despite warning of weak global demand, and said its flexible supply chain and lower U.S. exposure than many rivals meant it could ...

7 months ago - Reuters

Hugo Boss: Unfortunately, I Did Not Buy, Updating For H1 2025

Hugo Boss delivered a 30% return in 4 months, outperforming the S&P 500 and my alternative pick. My initial BUY rating was justified by strong valuation and earnings multiples, making Hugo Boss a clea...

7 months ago - Seeking Alpha

Hugo Boss Posts 1Q Beat, Warns of Tough Consumer Backdrop

Hugo Boss reported a better-than-feared performance, and backed its full-year guidance despite what it called a tough backdrop.

10 months ago - WSJ

Fashion retailer Hugo Boss posts Q1 beat, reiterates 2025 outlook

German fashion group Hugo Boss reported better-than-expected quarterly results on Tuesday and maintained its full-year forecast despite increased macroeconomic uncertainties.

10 months ago - Reuters

Why Hugo Boss Might Be A 'Buy' For The Long Term Here

Hugo Boss AG, while not pure luxury, is undervalued with a strong position in premium menswear, owning much of its production and distribution. Despite recent declines, Hugo Boss shows potential with ...

11 months ago - Seeking Alpha

Hugo Boss AG (BOSSY) Q4 2024 Earnings Call Transcript

Hugo Boss AG (OTCPK:BOSSY) Q4 2024 Earnings Conference Call March 13, 2025 6:00 AM ET Company Participants Christian Stoehr - Vice President of Investor Relations Daniel Grieder - Chief Executive Offi...

1 year ago - Seeking Alpha

Hugo Boss warns of weaker demand in US and China, risks from tariffs

Hugo Boss warned on Thursday of a further weakening in consumer confidence in the United States and China, sending its shares down as much as 5%, as the upmarket fashion label forecast 2025 sales broa...

1 year ago - Reuters

Hugo Boss: A Tactical Buy

Hugo Boss AG may be a tactical buy due to solid cost control and positive consumer sentiment signals from the luxury market post-holiday season, hopefully reflected in the premium segment too. Despite...

1 year ago - Seeking Alpha

Hugo Boss AG (BOSSY) Q3 2024 Earnings Call Transcript

Hugo Boss AG (OTCPK:BOSSY) Q3 2024 Earnings Conference Call November 5, 2024 5:00 AM ET Company Participants Christian Stohr - Vice President, Investor Relations Yves Muller - Chief Financial Officer ...

1 year ago - Seeking Alpha

Hugo Boss third quarter operating profit beats expectations on better cost control

Hugo Boss' third-quarter operating profit slightly beat market expectations on Tuesday, as the company reported a 1% increase in currency-adjusted group sales amid persistently weak demand in China.

1 year ago - Reuters

Hugo Boss Is A Speculative Buy Before Q3 Results

Hugo Boss shares are down by almost 40% YTD. Negative sentiment toward premium brands/retailers, but also flat sales and decreasing profitability, were the main issues. Shares are trading significantl...

1 year ago - Seeking Alpha