MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
13.07
-0.42 (-3.11%)
Dec 5, 2025, 4:00 PM EST - Market closed
MediaAlpha Ratios and Metrics
Market cap in millions USD. Fiscal year is January - December.
Millions USD. Fiscal year is Jan - Dec.
| Current | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 |
| Dec '25 Dec 5, 2025 | Dec '24 Dec 31, 2024 | Dec '23 Dec 31, 2023 | Dec '22 Dec 31, 2022 | Dec '21 Dec 31, 2021 | Dec '20 Dec 31, 2020 |
| Market Capitalization | 852 | 622 | 524 | 429 | 608 | 1,296 | |
| Market Cap Growth | 24.99% | 18.76% | 22.10% | -29.49% | -53.05% | - | |
| Enterprise Value | 969 | 703 | 602 | 524 | 707 | 1,489 | |
| Last Close Price | 13.07 | 11.29 | 11.15 | 9.95 | 15.44 | 39.07 | |
| PE Ratio | - | 37.40 | - | - | - | - | |
| Forward PE | 15.67 | 16.32 | - | 128.06 | 60.93 | 184.12 | |
| PS Ratio | 0.65 | 0.72 | 1.35 | 0.93 | 0.94 | 2.22 | |
| PB Ratio | - | -13.45 | -5.55 | -4.98 | -9.88 | -12.33 | |
| P/FCF Ratio | 9.77 | 13.63 | 25.98 | 15.22 | 21.75 | 25.35 | |
| P/OCF Ratio | 9.73 | 13.56 | 25.89 | 15.17 | 21.26 | 25.21 | |
| EV/Sales Ratio | 0.86 | 0.81 | 1.55 | 1.14 | 1.10 | 2.55 | |
| EV/EBITDA Ratio | 11.12 | 11.62 | - | - | 128.51 | 64.68 | |
| EV/EBIT Ratio | 11.71 | 13.06 | - | - | 329.01 | 76.24 | |
| EV/FCF Ratio | 11.10 | 15.41 | 29.84 | 18.61 | 25.28 | 29.14 | |
| Debt / Equity Ratio | -2.37 | -3.56 | -1.87 | -2.16 | -3.10 | -1.74 | |
| Debt / EBITDA Ratio | 1.77 | 2.67 | - | - | 29.14 | 7.93 | |
| Debt / FCF Ratio | 1.79 | 3.61 | 8.77 | 6.61 | 6.82 | 3.57 | |
| Asset Turnover | 4.47 | 4.15 | 2.40 | 2.00 | 2.58 | 3.70 | |
| Quick Ratio | 0.89 | 1.40 | 0.89 | 0.97 | 1.50 | 1.12 | |
| Current Ratio | 1.09 | 1.43 | 0.94 | 1.05 | 1.63 | 1.19 | |
| Return on Assets (ROA) | 20.59% | 16.16% | -13.74% | -9.62% | 0.54% | 7.73% | |
| Return on Capital (ROIC) | 53.06% | 33.51% | -24.38% | -19.28% | 1.30% | 39.71% | |
| Return on Capital Employed (ROCE) | 108.10% | 41.60% | -48.00% | -38.00% | 1.00% | 19.00% | |
| Earnings Yield | -0.13% | 2.67% | -7.72% | -13.44% | -0.87% | 1.14% | |
| FCF Yield | 10.24% | 7.33% | 3.85% | 6.57% | 4.60% | 3.94% | |
| Payout Ratio | - | - | - | - | - | 887.95% | |
| Buyback Yield / Dilution | 8.80% | -16.39% | -8.65% | 31.52% | -90.63% | -3061.47% | |
Source: S&P Capital IQ. Standard template.
Financial Sources.