MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
13.07
-0.42 (-3.11%)
Dec 5, 2025, 4:00 PM EST - Market closed
MediaAlpha Stock Forecast
Stock Price Forecast
The 6 analysts with 12-month price forecasts for MediaAlpha stock have an average target of 17, with a low estimate of 12 and a high estimate of 23. The average target predicts an increase of 30.07% from the current stock price of 13.07.
Analyst Consensus: Buy
* Price targets were last updated on Oct 30, 2025.
Analyst Ratings
The average analyst rating for MediaAlpha stock from 6 stock analysts is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Jun '25 | Jul '25 | Aug '25 | Sep '25 | Oct '25 | Nov '25 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 1 | 1 |
| Buy | 5 | 5 | 5 | 4 | 4 | 4 |
| Hold | 1 | 1 | 1 | 0 | 1 | 1 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 8 | 8 | 8 | 6 | 6 | 6 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| JP Morgan | JP Morgan | Buy Maintains $14 → $15 | Buy | Maintains | $14 → $15 | +14.77% | Oct 30, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $18 → $19 | Buy | Maintains | $18 → $19 | +45.37% | Oct 30, 2025 |
| Canaccord Genuity | Canaccord Genuity | Strong Buy Maintains $15 | Strong Buy | Maintains | $15 | +14.77% | Oct 30, 2025 |
| Goldman Sachs | Goldman Sachs | Strong Buy → Hold Downgrades $15 → $12 | Strong Buy → Hold | Downgrades | $15 → $12 | -8.19% | Oct 15, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $17 → $18 | Buy | Maintains | $17 → $18 | +37.72% | Sep 5, 2025 |
Financial Forecast
Revenue This Year
1.13B
from 864.70M
Increased by 30.80%
Revenue Next Year
1.24B
from 1.13B
Increased by 9.28%
EPS This Year
0.14
from 0.31
Decreased by -55.91%
EPS Next Year
0.99
from 0.14
Increased by 627.33%
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 1.2B | 1.4B | |||
| Avg | 1.1B | 1.2B | |||
| Low | 1.1B | 1.1B |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 36.6% | 20.2% | |||
| Avg | 30.8% | 9.3% | |||
| Low | 26.2% | 0.4% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 0.19 | 1.27 | |||
| Avg | 0.14 | 0.99 | |||
| Low | 0.11 | 0.82 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | -39.0% | 829.5% | |||
| Avg | -55.9% | 627.3% | |||
| Low | -65.2% | 502.3% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.