MediaAlpha, Inc. (MAX)
NYSE: MAX · Real-Time Price · USD
9.94
+0.04 (0.40%)
Feb 27, 2026, 4:00 PM EST - Market closed
MediaAlpha Stock Forecast
Stock Price Forecast
The 6 analysts with 12-month price forecasts for MediaAlpha stock have an average target of 14.58, with a low estimate of 11 and a high estimate of 23. The average target predicts an increase of 46.68% from the current stock price of 9.94.
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for MediaAlpha stock from 6 stock analysts is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Sep '25 | Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 1 | 1 | 1 | 1 | 1 |
| Buy | 4 | 4 | 4 | 4 | 4 | 4 |
| Hold | 0 | 1 | 1 | 1 | 1 | 1 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 6 | 6 | 6 | 6 | 6 | 6 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| JP Morgan | JP Morgan | Buy Maintains $15 → $11 | Buy | Maintains | $15 → $11 | +10.66% | Feb 24, 2026 |
| Goldman Sachs | Goldman Sachs | Hold Maintains $14 → $12 | Hold | Maintains | $14 → $12 | +15.69% | Feb 24, 2026 |
| RBC Capital | RBC Capital | Buy Maintains $18 → $11 | Buy | Maintains | $18 → $11 | +10.66% | Feb 24, 2026 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $19 → $16 | Buy | Maintains | $19 → $16 | +60.97% | Feb 24, 2026 |
| JP Morgan | JP Morgan | Buy Maintains $14 → $15 | Buy | Maintains | $14 → $15 | +50.91% | Oct 30, 2025 |
Financial Forecast
Revenue This Year
1.23B
from 1.11B
Increased by 10.18%
Revenue Next Year
1.36B
from 1.23B
Increased by 10.51%
EPS This Year
0.98
from 0.39
Increased by 150.84%
EPS Next Year
1.19
from 0.98
Increased by 21.21%
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | 1.3B | 1.5B | ||
| Avg | 1.2B | 1.4B | ||
| Low | 1.1B | 1.1B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | 21.1% | 26.0% | ||
| Avg | 10.2% | 10.5% | ||
| Low | 1.9% | -6.4% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | 1.12 | 1.51 | ||
| Avg | 0.98 | 1.19 | ||
| Low | 0.85 | 0.94 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | 188.1% | 54.6% | ||
| Avg | 150.8% | 21.2% | ||
| Low | 118.6% | -3.8% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.