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Altria Group, Inc. (MO)
NYSE: MO · Real-Time Price · USD
69.04
-0.43 (-0.62%)
At close: Feb 27, 2026, 4:00 PM EST
69.20
+0.16 (0.23%)
After-hours: Feb 27, 2026, 7:59 PM EST

Altria Group Smokeable Products Sticks Shipped
Period Ending Dec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019
Marlboro
54.93B 56.84B 58.73B 60.59B 62.58B 63.87B 65.19B 67.38B
Marlboro Growth
-12.23% -11.00% -9.91% -10.08% -9.04% -8.67% -9.44% -8.34%
Discount Cigarettes
3.97B 3.28B 2.76B 2.63B 2.81B 3.06B 3.34B 3.68B
Discount Cigarettes Growth
41.32% 7.08% -17.25% -28.61% -29.74% -28.98% -29.08% -27.25%
Other Premium Cigarettes
2.85B 2.93B 3.01B 3.12B 3.19B 3.26B 3.33B 3.46B
Other Premium Cigarettes Growth
-10.70% -10.01% -9.53% -9.78% -9.82% -9.28% -9.86% -7.96%
Black and Mild
1.78B 1.77B 1.76B 1.74B 1.75B 1.74B 1.75B 1.75B
Black and Mild Growth
1.89% 1.55% 0.57% -0.74% -1.52% -2.52% -1.36% 0.81%
Other Cigars
4.00M 4.00M 5.00M - 5.00M 5.00M 5.00M - 4.00M - 4.00M
Other Cigars Growth
-20.00% -20.00% 25.00% - 25.00% 25.00% 25.00% - -20.00% - -20.00%

Oral Tobacco Units Shipped
Period Ending Dec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019
Copenhagen
362.80M 371.50M 384.10M 392.10M 401.50M 411.20M 419.20M 430.20M
Copenhagen Growth
-9.64% -9.65% -8.37% -8.86% -8.77% -8.09% -8.11% -7.36%
On!
177.80M 177.50M 177.20M 166.30M 160.30M 146.80M 133.60M 122.40M - - - - - - - -
On! Growth
10.92% 20.91% 32.63% 35.87% 40.24% 37.45% 34.81% 36.91% - - - - - - - -
Skoal
127.90M 132.00M 138.40M 141.70M 147.00M 151.40M 154.40M 159.50M
Skoal Growth
-12.99% -12.81% -10.36% -11.16% -9.87% -9.12% -9.97% -9.27%
Other
63.90M 63.50M 63.70M 65.40M 65.90M 66.10M 66.00M 64.80M
Other Growth
-3.03% -3.93% -3.48% 0.93% 0.76% - -1.05% -4.00%

Oral Tobacco Retail Share
Period Ending Dec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019
Copenhagen
14.20% 14.60% 15.90% 16.90% 17.80% 18.70% 19.50% 20.10%
On!
7.70% 8.70% 8.70% 8.80% 8.70% 8.90% 8.10% 7.10% - - - - - - - -
Skoal
5.50% 5.60% 6.10% 6.60% 7.00% 7.40% 7.70% 8.00%
Other
2.20% 2.20% 2.40% 2.40% 2.60% 2.60% 2.60% 2.60%

Smokeable Products Retail Share
Period Ending Dec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019
Marlboro
39.80% 40.40% 41.00% 41.00% 41.30% 41.70% 42.00% 42.00%
Discount Cigarettes
3.20% 2.80% 2.00% 1.80% 1.90% 1.80% 2.00% 2.10%
Other Premium Cigarettes
2.20% 2.20% 2.20% 2.20% 2.20% 2.20% 2.20% 2.30%
Source: Business metrics provided by Main Street Data and sourced from official company press releases and documents.