The Procter & Gamble Company (PG)
NYSE: PG · Real-Time Price · USD
158.30
-1.42 (-0.89%)
At close: Mar 4, 2026, 4:00 PM EST
158.49
+0.19 (0.12%)
After-hours: Mar 4, 2026, 7:46 PM EST
Procter & Gamble Analyst Ratings
Total Analysts
14
Consensus Rating
Buy
Price Target
$170.86
Upside
+7.93%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| TD Cowen | TD Cowen | Strong Buy → Hold Downgrades $150 → $156 | Strong Buy → Hold | Downgrades | $150 → $156 | -1.45% | Jan 27, 2026 |
| UBS | UBS | Strong Buy Maintains $161 → $170 | Strong Buy | Maintains | $161 → $170 | +7.39% | Jan 23, 2026 |
| Wells Fargo | Wells Fargo | Buy Maintains $158 → $165 | Buy | Maintains | $158 → $165 | +4.23% | Jan 23, 2026 |
| JP Morgan | JP Morgan | Hold → Buy Upgrades $157 → $165 | Hold → Buy | Upgrades | $157 → $165 | +4.23% | Jan 23, 2026 |
| UBS | UBS | Strong Buy Maintains $176 → $161 | Strong Buy | Maintains | $176 → $161 | +1.71% | Jan 14, 2026 |
| TD Cowen | TD Cowen | Strong Buy Maintains $168 → $150 | Strong Buy | Maintains | $168 → $150 | -5.24% | Jan 8, 2026 |
| Wells Fargo | Wells Fargo | Buy Maintains $170 → $158 | Buy | Maintains | $170 → $158 | -0.19% | Jan 5, 2026 |
| JP Morgan | JP Morgan | Hold Maintains $165 → $157 | Hold | Maintains | $165 → $157 | -0.82% | Dec 18, 2025 |
| Jefferies | Jefferies | Hold → Strong Buy Upgrades $156 → $179 | Hold → Strong Buy | Upgrades | $156 → $179 | +13.08% | Dec 17, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $163 → $165 | Hold | Maintains | $163 → $165 | +4.23% | Oct 27, 2025 |
| Raymond James | Raymond James | Buy Maintains $185 → $175 | Buy | Maintains | $185 → $175 | +10.55% | Oct 20, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $170 → $163 | Hold | Maintains | $170 → $163 | +2.97% | Oct 10, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $180 → $174 | Strong Buy | Maintains | $180 → $174 | +9.92% | Oct 8, 2025 |
| UBS | UBS | Strong Buy Maintains $180 → $176 | Strong Buy | Maintains | $180 → $176 | +11.18% | Oct 8, 2025 |
| Barclays | Barclays | Hold Maintains $164 → $153 | Hold | Maintains | $164 → $153 | -3.35% | Oct 1, 2025 |
| Wells Fargo | Wells Fargo | Buy Maintains $173 → $170 | Buy | Maintains | $173 → $170 | +7.39% | Sep 25, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.