Company Description
TrueCar, Inc. operates as an internet-based information, technology, and communication services company in the United States.
The company operates its platform on the TrueCar website and mobile applications. Its platform enables users to obtain market-based pricing data on new and used cars, and to connect with its network of TrueCar certified dealers.
It also provides TrueCar Access, which offers trade and payments solutions; and Sell Your Car and Trade solutions gives consumers information on the value of their trade-in vehicles and enables them to obtain a guaranteed trade-in price before setting foot in the dealership.
The company was formerly known as Zag.com Inc. TrueCar, Inc. was incorporated in 2005 and is headquartered in Santa Monica, California.
As of January 21, 2026, TrueCar, Inc. was taken private.
| Country | United States |
| Founded | 2005 |
| IPO Date | May 16, 2014 |
| Industry | Internet Content & Information |
| Sector | Communication Services |
| Employees | 349 |
| CEO | Jantoon Reigersman |
Contact Details
Address: 225 Santa Monica Blvd, 12th Floor Santa Monica, California 90401 United States | |
| Phone | 800 200 2000 |
| Website | truecar.com |
Stock Details
| Ticker Symbol | TRUE |
| Exchange | NASDAQ |
| Stock Type | Common Stock |
| Fiscal Year | January - December |
| Reporting Currency | USD |
| CIK Code | 0001327318 |
| CUSIP Number | 89785L107 |
| ISIN Number | US89785L1070 |
| Employer ID | 04-3807511 |
| SIC Code | 7370 |
Key Executives
| Name | Position |
|---|---|
| Jantoon E. Reigersman | President, Chief Executive Officer and Director |
| Oliver M. Foley | Chief Financial Officer |
| Jill S. Angel | Chief Operating Officer |
| Jeffrey J. Swart J.D. | Executive Vice President, Secretary and General Counsel |
| Lisa Hess | Head of Sales |