Amplify Online Retail ETF (IBUY)

NYSEARCA: IBUY · Real-Time Price · USD
74.39
+0.62 (0.83%)
Dec 5, 2025, 4:00 PM EST - Market closed
0.83%
Assets $144.01M
Expense Ratio 0.65%
PE Ratio 22.76
Shares Out 1.95M
Dividend (ttm) n/a
Dividend Yield n/a
Ex-Dividend Date n/a
Payout Ratio n/a
1-Year Return +6.84%
Volume 4,497
Open 74.00
Previous Close 73.77
Day's Range 74.00 - 74.74
52-Week Low 51.60
52-Week High 79.06
Beta 1.50
Holdings 84
Inception Date Apr 20, 2016

About IBUY

Fund Home Page

The Amplify Online Retail ETF (IBUY) is an exchange-traded fund that mostly invests in consumer discretionary equity. The fund tracks an index of global stocks issued by firms with revenues dominated by online retail sales. Stocks are equally weighted within two geographic buckets. IBUY was launched on Apr 20, 2016 and is issued by Amplify Investments.

Asset Class Equity
Category Consumer Cyclical
Stock Exchange NYSEARCA
Ticker Symbol IBUY
Index Tracked EQM Online Retail Index - Discontinued as of 02-May-2024

Top 10 Holdings

28.50% of assets
Name Symbol Weight
FIGS, Inc. FIGS 3.53%
Liquidity Services, Inc. LQDT 3.05%
Carvana Co. CVNA 3.02%
Expedia Group, Inc. EXPE 2.91%
Upwork Inc. UPWK 2.86%
Revolve Group, Inc. RVLV 2.83%
Maplebear Inc. CART 2.78%
Lyft, Inc. LYFT 2.64%
Booking Holdings Inc. BKNG 2.44%
Chewy, Inc. CHWY 2.43%
View More Holdings

News

IBUY Rebalances Ahead of Black Friday

As consumers prepare their digital shopping carts for Black Friday, the Amplify Online Retail ETF (IBUY) has executed its November rebalance. IBUY adjusted its portfolio to reflect the evolving landsc...

7 days ago - ETF Trends

IBUY: Odd Holdings And High Fees Undermine This Online Retail Fund

Amplify Online Retail ETF aims to offer broad exposure to the online retail sector. The fund has performed poorly since inception versus both the broad market and Amazon, the overwhelmingly dominant p...

8 days ago - Seeking Alpha

ETF of the Week: Amplify Online Retail ETF (IBUY)

VettaFi's Head of Research Todd Rosenbluth discussed the Amplify Online Retail ETF (IBUY) on this week's “ETF of the Week” podcast with Chuck Jaffe of “Money Life.” For more news, information, and ana...

9 days ago - ETF Trends

Amplify ETFs Highlights Key Solutions as AI Transforms Holiday Shopping

CHICAGO, Nov. 26, 2025 (GLOBE NEWSWIRE) -- Amplify ETFs , a leading provider of breakthrough ETF solutions, is highlighting three of its thematic strategies—Amplify Online Retail ETF (IBUY), Amplify D...

Other symbols: GAMRIPAY
9 days ago - GlobeNewsWire

Retail Sales Up 0.2% in September, Lower Than Expected

The Census Bureau's Advance Retail Sales Report for September showed consumer spending was lower than expected, with headline sales rising 0.2% versus the expected 0.4% monthly growth. This is down fr...

Other symbols: ONLNRTHXRT
10 days ago - ETF Trends

Holiday Sales Will Exceed $1 Trillion for the First Time, NRF Predicts

Retail sales will increase at an annual pace of between 3.7% and 4.2% in the period ranging Nov. 1 through Dec. 31, the trade group projects.

Other symbols: ONLNXRT
4 weeks ago - Barrons

US holiday sales set to top $1 trillion for the first time, NRF forecasts

U.S. holiday sales are expected to surpass $1 trillion for the first time, the National Retail Federation forecast on Thursday.

Other symbols: ONLNXRT
4 weeks ago - Reuters

Ahead of Holidays, Buy Into Online Shopping With This ETF

With the holiday season fast approaching, folks across the country soon need to figure out where they're getting their gifts from for their loved ones.  While many still shop in brick-and-mortar store...

4 weeks ago - ETF Trends

Retail Spending Falls For Second Month In A Row As Consumers Grow Anxious

Retail spending increased at an unusually high rate earlier this year, as economists predicted consumers would try to get ahead of President Donald Trump's planned tariffs on foreign auto manufacturer...

Other symbols: ONLNXRT
6 months ago - Forbes

Online Sales Muted as Consumers Rush to Buy Cars and TVs Ahead of Tariffs

As earnings season kicked off last week, JPMorgan's CFO Jeremy Barnum said on the conference call with analysts that consumers had been front-loading their spending ahead of anticipated price increase...

Other symbols: ONLNRTHXRT
8 months ago - PYMNTS

IBUY: Retail Plays Face Tariffs And Worsening Consumer Sentiment

Evaluating Amplify Online Retail ETF as an investment option, focusing on its alignment with the EQM Online Retail Index and global online sales exposure. IBUY has been a mixed investment; my past "ho...

8 months ago - Seeking Alpha

IBUY: Online Retail Sales Gain Momentum And Will Outperform Traditional Retail In 2025

The Amplify Online Retail ETF offers diversified exposure to online retail, with 78 holdings and a focus on U.S.-based companies. E-commerce sales trends remain strong, with significant growth in 2024...

10 months ago - Seeking Alpha

Amplify Online Retail ETF: Do Not Count On eCommerce Surging Anytime Soon

Amplify Online Retail ETF reflects digital consumer trends but shows stagnant AUM growth and negative net flows, prompting a Hold recommendation. Pandemic-driven growth has subsided, and current econo...

10 months ago - Seeking Alpha

US Consumers Spend ‘Robustly' After Almost $1 Trillion Holiday

After a nearly $1 trillion holiday season, U.S. consumer spending shows no sign of slowing. The exact figure is $994 billion, according to recent findings from the National Retail Federation.

Other symbols: ONLNRTHXRT
11 months ago - PYMNTS

Online spending grew 3% to a record $1.2T over holiday period, says Salesforce

Online spending rose 3% to a record $1.2 trillion globally over the holiday period, with U.S.-sales, specifically, growing 4% to $282 billion.

Other symbols: ONLNXRT
11 months ago - TechCrunch

Salesforce: 28% Uptick in Returns Could Dampen Record Holiday Spending

Artificial intelligence (AI) helped holiday sales reach record levels this year, new Salesforce data shows. However, the company said in a report issued Monday (Jan. 6), high rates of returns could hi...

Other symbols: ONLNXRT
11 months ago - PYMNTS

Holiday sales jump more than expected as retailers slash prices

Heading into the holiday season, many US retailers described their consumers as "selective," "cautious" and "conservative," and making "needs-based" purchases.

Other symbols: ONLNRTHXRT
1 year ago - New York Post

US consumers spent record $13.3B on Cyber Monday

Americans spent a record $13.3 billion on Cyber Monday online sales, outpacing Adobe Analytics' original forecast of $13.2 billion. Adobe Digital Insights senior director Taylor Schreiner joins Cataly...

Other symbols: ONLNRTHXRT
1 year ago - Yahoo Finance

Cyber Monday sales expected to reach record $13.2B: Adobe

Cyber Weekend sales have transitioned into Cyber Monday, with Adobe Analytics expecting consumers to spend as much as $13.2 billion on this day alone after spending $10.8 billion on Black Friday. This...

Other symbols: ONLNRTHXRT
1 year ago - Yahoo Finance

Black Friday spending in US retail stores muted compared to online purchases

Sales at brick-and-mortar stores grew just 0.7% year-over-year, according to preliminary estimates by payments processor Mastercard, and were lower according to data firm Facteus.

Other symbols: ONLNRTHXRT
1 year ago - New York Post

Black Friday online spending hits $10.8B, fueled by discounts and mobile shopping

US shoppers spent a record $10.8 billion online this Black Friday, marking a 10.2% year-over-year increase, according to Adobe Analytics. As the official kickoff to the holiday shopping season, Black ...

Other symbols: ONLNRTHXRT
1 year ago - Invezz

Black Friday data shows US shoppers spent $10.8 billion online

It was a 10% rise from a year ago, according to Adobe Analytics.

Other symbols: ONLNRTHXRT
1 year ago - Reuters

Online Black Friday spending is on track to break a record this year, despite inflation

Adobe reports record $7.9 billion in online spending on Black Friday so far, up 8.2% from 2023. Adobe expects final online Black Friday numbers to be between $10.7 and $11 billion.

Other symbols: ONLNXRTRTH
1 year ago - Business Insider

Thanksgiving online spending hits record $6.1B

Online spending hit a record $6.1 billion over Thanksgiving, according to Adobe's most recent estimates, as consumers continue to lean heavily on e-commerce.

Other symbols: ONLNRTHXRT
1 year ago - Fox Business

Consumers spend record $6.1 billion online during Thanksgiving day

CNBC's Courtney Reagan reports on Black Friday's retail trends.

Other symbols: ONLNRTHXRT
1 year ago - CNBC Television