Novus Loyalty Company Description

Novus Loyalty Limited is a technology-driven company offering loyalty and rewards solutions in India and Internationally.

The company develops a platform that delivers comprehensive, data-driven solutions for enterprises and customers.

The company provides customizable and ready-to-use program models, including point-based rewards, event-triggered campaigns, cashback systems, purchase-linked promotions, and digital vouchers It also offers on-premises with infrastructure and SaaS (software as a service) models along with AI powered analytics to its clients.

Additionally, the company offers a flexible loyalty solution for retailers, modern trade stores, and digital retailers.

The company operates through four business verticals including technology, redemptions, merchant promotions, and digital vouchers.

It serves fintech, e-commerce, software, finance, banking, FMCG, and real estate industries. The company was incorporated in 2011 and is based in Gurugram, India.