Hugo Boss AG (ETR:BOSS)

Germany flag Germany · Delayed Price · Currency is EUR
35.87
-0.92 (-2.50%)
Apr 29, 2026, 11:01 AM CET
0.34%
Market Cap 2.54B
Revenue (ttm) 4.27B
Net Income (ttm) 249.48M
Shares Out 69.02M
EPS (ttm) 3.61
PE Ratio 10.18
Forward PE 13.85
Dividend 0.04 (0.11%)
Ex-Dividend Date May 22, 2026
Volume 60,577
Average Volume 441,435
Open 36.63
Previous Close 36.79
Day's Range 35.87 - 36.81
52-Week Range 33.85 - 44.08
Beta 0.77
RSI 49.08
Earnings Date May 5, 2026

About Hugo Boss AG

Hugo Boss AG, together with its subsidiaries, provides apparel, shoes, and accessories for men and women worldwide. It offers licensed products, such as fragrances, eyewear, and watches. The company also provides sportswear for tennis and padel, gym and running, ski, golf, equestrian, and swimming. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was foun... [Read more]

Founded 1924
Employees 17,527
Stock Exchange Deutsche Börse Xetra
Ticker Symbol BOSS
Full Company Profile

Financial Performance

In 2025, Hugo Boss AG's revenue was 4.27 billion, a decrease of -0.87% compared to the previous year's 4.31 billion. Earnings were 249.48 million, an increase of 16.87%.

Financial Statements

News

EQS-PVR: HUGO BOSS AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution

EQS Voting Rights Announcement: HUGO BOSS AG HUGO BOSS AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution...

6 days ago - Finanz Nachrichten

Coty and Interparfums deny report of talks regarding Boss, Burberry perfume licenses

Coty COTY.N on Thursday said it is not in talks to sell ​any of its prestige brand licenses, ‌denying a report by luxury news site Miss Tweed that the U.S. beauty company ​was discussing selling its H...

12 days ago - Reuters

EQS-AGM: HUGO BOSS AG: Announcement of the Convening of the General Meeting in Stuttgart on 21.05.2026 according to article 121 AktG (German Stock Companies Act) with the objective of Europe-wide distribution

EQS-News: HUGO BOSS AG / Announcement of the Convening of the General Meeting HUGO BOSS AG: Announcement of the Convening of the General Meeting in Stuttgart on 21.05.2026 according to article 121 Akt...

26 days ago - Wallstreet:Online

Hugo Boss AG Earnings Call Transcript: Q4 2025

2025 delivered 2% sales growth and 8% EBIT growth despite a volatile market, with strong cash flow and a shift to quality-focused strategy. 2026 will be a year of realignment, with sales expected to decline mid- to high-single-digit percent and a EUR 200 million share buyback planned.

7 weeks ago - Transcripts

Hugo Boss Expects Lower Sales, Earnings in Next Stage of Transformation Plan

The group said 2026 would be a year of realignment and it aims to return to sales and profit growth expected from next year onward.

7 weeks ago - WSJ

Hugo Boss beats profit forecasts in 2025, despite tough fashion market

German fashion group Hugo Boss ‌reported a higher than expected annual operating profit on Tuesday, despite a challenging market environment.

7 weeks ago - Reuters

Hugo Boss stock plunges 11%: is the fashion giant risking too much on strategy reset?

Hugo Boss stock (ETR: BOSS) plummeted 11% on Wednesday, their steepest single-day drop in over a year, wiping hundreds of millions from the German retailer's market value. The sell-off was triggered b...

5 months ago - Invezz

Hugo Boss Shares Fall After Brand Realignment Triggers Sales Drop Warning.

Stock fell after the company said it expected sales to decline next year due to efforts to realign its brands.

5 months ago - WSJ

Hugo Boss Shares Fall After Brand Realignment Triggers Sales Drop Warning

Hugo Boss shares fell after the fashion company said it expected sales to decline next year due to efforts to realign its brands in pursuit of higher profitability down the line.

5 months ago - Market Watch

Hugo Boss AG Transcript: Strategy Update

Sales and profit more than doubled over four years, driven by brand repositioning, digitalization, and omnichannel expansion. The next phase focuses on operational efficiency, brand equity, and financial discipline, with a temporary sales reset in 2026 before returning to growth and targeting a 12% EBIT margin.

5 months ago - Transcripts

Hugo Boss aims for long-term 12% operating profit margin in strategic overhaul

German fashion group Hugo Boss on Wednesday said that it aims to achieve an operating profit margin of around 12% over the medium-to-long term as part of a strategic overhaul.

5 months ago - Reuters

Hugo Boss stock slides as fashion brand warns on sales, profit

Hugo Boss shares dropped 11% on Wednesday after it warned that its sales and profit would fall next year, as the struggling German fashion brand embarks on a strategic reset.

5 months ago - Reuters

Hugo Boss AG Earnings Call Transcript: Q3 2025

Q3 2025 saw stable EBIT and improved margins despite a 1% sales decline, with strong brand initiatives and disciplined cost control. Full-year sales and EBIT are expected at the lower end of guidance due to currency headwinds and consumer volatility.

6 months ago - Transcripts

Hugo Boss Expects Sales, Earnings at Lower End of Guidance Amid Economic Volatility

Sales for the year are seen at the lower end of its $4.84 billion-$5.07 billion forecast and the apparel company plans to provide an update of its growth strategy in December.

6 months ago - WSJ

In fashion: earnings send Hugo Boss shares higher amid China weakness

Shares of Hugo Boss climbed in early Tuesday trader after the firm posted narrow beats on the top and bottom lines, and backed its full-year outlook. CNBC's Karen Tso and Julianna Tatelbaum discuss.

9 months ago - CNBC International TV

Hugo Boss AG Earnings Call Transcript: Q2 2025

Q2 2025 delivered sales and EBIT growth, driven by cost discipline and strategic brand initiatives amid challenging market conditions. Guidance for 2025 is reaffirmed, with stable gross margin, ongoing efficiency measures, and moderate global price increases planned.

9 months ago - Transcripts

Hugo Boss confident it can cushion US tariff blow

Fashion group Hugo Boss beat quarterly profit expectations on Tuesday despite warning of weak global demand, and said its flexible supply chain and lower U.S. exposure than many rivals meant it could ...

9 months ago - Reuters

Hugo Boss AG Earnings Call Transcript: Q1 2025

Solid Q1 2025 results exceeded expectations, with stable gross margin and disciplined cost control amid macroeconomic headwinds. Sales were flat to slightly down across regions, but digital and wholesale channels showed resilience. 2025 guidance for sales and EBIT was confirmed.

1 year ago - Transcripts

Hugo Boss Posts 1Q Beat, Warns of Tough Consumer Backdrop

Hugo Boss reported a better-than-feared performance, and backed its full-year guidance despite what it called a tough backdrop.

1 year ago - WSJ

Fashion retailer Hugo Boss posts Q1 beat, reiterates 2025 outlook

German fashion group Hugo Boss reported better-than-expected quarterly results on Tuesday and maintained its full-year forecast despite increased macroeconomic uncertainties.

1 year ago - Reuters

Hugo Boss AG Earnings Call Transcript: Q4 2024

Record sales of EUR 4.3B and improved gross margin were achieved despite macro headwinds, with EBIT at EUR 361M and strong free cash flow. 2025 guidance is cautious, targeting stable sales and higher profitability, while digital and wholesale channels continue to drive growth.

1 year ago - Transcripts

Hugo Boss warns of weaker demand in US and China, risks from tariffs

Hugo Boss warned on Thursday of a further weakening in consumer confidence in the United States and China, sending its shares down as much as 5%, as the upmarket fashion label forecast 2025 sales broa...

1 year ago - Reuters

Hugo Boss AG Earnings Call Transcript: Q3 2024

Q3 2024 saw 1% sales growth and improved cost efficiency, offsetting macro headwinds and a 7% EBIT decline. Digital and wholesale channels outperformed, while China remained weak. 2024 guidance is reaffirmed, with EBIT targeted at €350–€430 million.

1 year ago - Transcripts

Hugo Boss third quarter operating profit beats expectations on better cost control

Hugo Boss' third-quarter operating profit slightly beat market expectations on Tuesday, as the company reported a 1% increase in currency-adjusted group sales amid persistently weak demand in China.

1 year ago - Reuters

Hugo Boss shares fall on double downgrade from Bank of America

The luxury fashion brand was downgraded from a buy to an underperform rating on concerns about the ongoing slowdown in the luxury sector.

1 year ago - Market Watch