Baozun Inc. (HKG:9991)

Hong Kong flag Hong Kong · Delayed Price · Currency is HKD
7.20
-0.12 (-1.64%)
Apr 29, 2026, 3:48 PM HKT
17.07%
Market Cap 1.29B
Revenue (ttm) 11.07B
Net Income (ttm) -269.41M
Shares Out n/a
EPS (ttm) -4.67
PE Ratio n/a
Forward PE 6.33
Dividend n/a
Ex-Dividend Date n/a
Volume 1,300
Average Volume 37,085
Open 7.23
Previous Close 7.32
Day's Range 7.19 - 7.34
52-Week Range 5.62 - 12.96
Beta 0.40
RSI 53.55
Earnings Date May 22, 2026

About Baozun

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning;... [Read more]

Industry Internet Retail
Founded 2007
Employees 6,960
Stock Exchange Hong Kong Stock Exchange
Ticker Symbol 9991
Full Company Profile

Financial Performance

In 2025, Baozun's revenue was 9.95 billion, an increase of 5.55% compared to the previous year's 9.42 billion. Losses were -242.10 million, 30.7% more than in 2024.

Financial numbers in CNY Financial Statements

News

Baozun Releases 2025 Annual Sustainability Report

SHANGHAI, April 23, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", "we" or the "Company"), a leader, pioneer and digital commerce enabler in China's brand e-commerce service...

6 days ago - PRNewsWire

Baozun Files Annual Reports for Fiscal Year 2025

SHANGHAI, April 23, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun," the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

6 days ago - PRNewsWire

Baozun Releases 2025 Chairman Letter

SHANGHAI, April 23, 2026 /PRNewswire/ -- Dear Shareholders: First of all, this is a letter I write to you by myself, and it's a pure human writing without any involvement of AI (though yes I use AI ev...

6 days ago - PRNewsWire

Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)

Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)

19 days ago - GuruFocus

Baozun Inc (BZUN) Q4 2025 Earnings Call Highlights: Strong Revenue Growth and Profitability ...

Baozun Inc (BZUN) Q4 2025 Earnings Call Highlights: Strong Revenue Growth and Profitability Improvements

4 weeks ago - GuruFocus

Q4 2025 Baozun Inc Earnings Call Transcript

Q4 2025 Baozun Inc Earnings Call Transcript

4 weeks ago - GuruFocus

Baozun (BZUN) Q4 2025 Earnings Call Transcript

Baozun (BZUN) Q4 2025 Earnings Call Transcript

5 weeks ago - The Motley Fool

Baozun Earnings Call Transcript: Q4 2025

Q4 2025 saw 6% revenue growth and a 91% surge in non-GAAP operating profit, with BBM achieving its first breakeven quarter and strong cash flow. The outlook for 2026 is robust, targeting double non-GAAP operating profit and continued expansion in both BEC and BBM.

5 weeks ago - Transcripts

Earnings Scheduled For March 25, 2026

Companies Reporting Before The Bell • Chewy (NYSE: CHWY) is expected to report quarterly earnings at $0.20 per share on revenue of $3.26 billion. • Maze Therapeutics (NASDAQ: MAZE) is estimated to r...

5 weeks ago - Benzinga

Baozun Announces Fourth Quarter and Fiscal Year 2025 Unaudited Financial Results

SHANGHAI March 25, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in...

5 weeks ago - PRNewsWire

Baozun to Announce Fourth Quarter and Fiscal Year 2025 Unaudited Financial Results on March 25, 2026

SHANGHAI, March 11, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

7 weeks ago - PRNewsWire

Baozun Inc (BZUN) Q3 2025 Earnings Call Highlights: Revenue Growth and Strategic Focus on ...

Baozun Inc (BZUN) Q3 2025 Earnings Call Highlights: Revenue Growth and Strategic Focus on Profitability

5 months ago - GuruFocus

Q3 2025 Baozun Inc Earnings Call Transcript

Q3 2025 Baozun Inc Earnings Call Transcript

5 months ago - GuruFocus

Baozun Earnings Call Transcript: Q3 2025

Total revenue grew 5% year-over-year with significant margin expansion and improved profitability. Both e-commerce and brand management segments contributed, with BBM revenue up 20% and strong campaign-driven customer growth. 2026 is expected to bring further profitability gains.

5 months ago - Transcripts

Earnings Scheduled For November 25, 2025

Companies Reporting Before The Bell • Atour Lifestyle Holdings (NASDAQ: ATAT) is estimated to report quarterly earnings at $0.45 per share on revenue of $350.04 million. • Gamehaus Holdings (NASDAQ: ...

5 months ago - Benzinga

Baozun Announces Third Quarter 2025 Unaudited Financial Results

SHANGHAI , Nov. 25, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

5 months ago - PRNewsWire

Baozun to Announce Third Quarter 2025 Unaudited Financial Results on November 25, 2025

SHANGHAI , Nov. 11, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

6 months ago - PRNewsWire

Baozun Earnings Call Transcript: Q2 2025

Revenue grew 7% year-over-year, with adjusted operating income up to RMB 59 million and strong margin expansion. BEC and BBM segments both delivered robust growth, with BBM revenue up 35% and Gap on track to break even in Q4. Inventory efficiency and technology investments further supported profitability.

8 months ago - Transcripts

Baozun Announces Second Quarter 2025 Unaudited Financial Results

SHANGHAI , Aug. 28, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

8 months ago - PRNewsWire

Baozun to Announce Second Quarter 2025 Unaudited Financial Results on August 28, 2025

SHANGHAI , Aug. 14, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

9 months ago - PRNewsWire

Baozun Announces Results of Annual General Meeting of Shareholders

SHANGHAI , June 18, 2025 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, anno...

11 months ago - PRNewsWire

Baozun Earnings Call Transcript: Q1 2025

Q1 2025 saw 4.3% revenue growth, with BBM up 23% and BEC stable. Gross margin improved, and adjusted operating losses narrowed, especially in BBM. Strategic focus remains on omnichannel, technology, and new store openings, with strong performance in key categories.

1 year ago - Transcripts

Baozun Announces First Quarter 2025 Unaudited Financial Results

SHANGHAI , May 21, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in...

1 year ago - PRNewsWire

Baozun Schedules Annual General Meeting of Shareholders

SHANGHAI , May 16, 2025 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, annou...

1 year ago - PRNewsWire