Kidswant Children Products Company Description

Kidswant Children Products Co.,Ltd., together with its subsidiaries, engages in the retail and value-added services of maternal and infant products in China.

It operates through Maternal and Infant Products and Services; and Scalp and Hair Care Business segments.

The company sells food comprising milk powder and baby food; consumables consisting of diapers and toiletries; durable goods, including toys, strollers, and cribs; clothing and maternity products; and scalp and hair care products under the Silk Domain brand.

It also provides children’s playgrounds, interactive activities, and other services for pregnant women and infants; maternal and infant services, including childcare and Black Gold membership services; professional care services for scalp and hair care, including examination and assessment, personalized care design, instrument application, relaxation experiences, and result follow-up guidance; supplier services comprising membership development, naming of interactive activities, online and offline promotion of products, and digital tools; online platform services, which include assistance with online store operations, product display and promotion, and other platform-based operational support to suppliers and related service providers; online and offline advertising services to corporate clients; and franchise recruitment services.

In addition, the company is involved in trading; information consulting; advertising design; equity investment; and investment promotion business.

It offers its products through offline stores and online channels. The company was formerly known as Kid King Children's Products (China) Co., Ltd. and changed its name to Kidswant Children Products Co.,Ltd. in May 2016.

Kidswant Children Products Co.,Ltd. was founded in 2012 and is headquartered in Nanjing, China.