Definity Financial Corporation (TSX:DFY)
Canada flag Canada · Delayed Price · Currency is CAD
67.75
+0.43 (0.64%)
At close: Mar 5, 2026

Definity Financial Company Description

Definity Financial Corporation, together with its subsidiaries, offers property and casualty insurance products in Canada.

It provides personal insurance products, including auto, property, and pet insurance products to individuals under the Economical, Sonnet, Family, and Petline brands; and commercial insurance products, includes fleet, commercial auto, property, liability, and specialty insurance products to businesses.

The company distributes its products on a primarily intermediated basis and through brokers, as well as directly to customers.

It markets its commercial insurance products to small businesses and mid-market companies. The company was formerly known as Economical Holdings Corporation and changed its name to Definity Financial Corporation in August 2021.

Definity Financial Corporation was founded in 1871 and is headquartered in Waterloo, Canada.

Definity Financial Corporation
Country Canada
Founded 1871
Industry Insurance - Property & Casualty
Sector Financials
Employees 3,462
CEO Rowan Saunders

Contact Details

Address:
111 Westmount Road South
Waterloo, ON N2L 2L6
Canada
Phone 519-570-8200
Website definityfinancial.com

Stock Details

Ticker Symbol DFY
Exchange Toronto Stock Exchange
Fiscal Year January - December
Reporting Currency CAD
ISIN Number CA24477T1003
SIC Code 6331

Key Executives

Name Position
Rowan Saunders B.A. Chief Executive Officer, President and Director
Philip Mather B.Sc., B.Sc. (Hons), C.A. Executive Vice President and Chief Financial Officer
Fabian Richenberger Chief Operating Officer
Paul MacDonald Executive Vice President of Personal Insurance and Digital Channels
Innes Fraser Dey B.Sc. (Hons), LL.B Senior Vice President of Corporate Affairs
Tatjana Lalkovic Senior Vice President and Chief Technology Officer
Dennis Westfall C.F.A., MBA Vice-President of Investor Relations
Michael Padfield Senior Vice President, General Counsel and Secretary
Sarah Attwells Assistant Vice President of Corporate Communication
Brigid V. Pelino Senior Vice President and Chief People and Culture Officer