Company Description
Betterware de México, S.A.P.I. de C.V. operates as a direct-to-consumer selling company in the United States and Mexico. It operates through Home Organization Products; and Beauty and Personal Care Products segments.
The Home Organization Products segment provides a portfolio of products comprising kitchen and food preservation; home solutions; bedroom; bathroom; laundry and cleaning; wellness; and technology and mobility.
The Beauty and Personal Care Products segment offers fragrances, color, skin care products, and toiletries.
It sells its products through catalogues, as well as distributes through a network of distributors, associates, leaders, and consultants to the end customers.
Betterware de México, S.A.P.I. de C.V. company is headquartered in El Arenal, Mexico.
The company operates as a subsidiary of Campalier S.A. de C.V.
| Country | Mexico |
| Founded | 1995 |
| Industry | Specialty Retail |
| Sector | Consumer Discretionary |
| Employees | 2,591 |
| CEO | Andres Chevallier |
Contact Details
Address: Gdl-Ameca-Huaxtla km-5 El Arenal, JA 45350 Mexico | |
| Phone | 52 33 3836 0500 |
| Website | betterware.com.mx |
Stock Details
| Ticker Symbol | BWMX |
| Exchange | NYSE |
| Fiscal Year | January - December |
| Reporting Currency | MXN |
| CIK Code | 0001788257 |
| CUSIP Number | 08770B108 |
| ISIN Number | MX00BW020002 |
| SIC Code | 5961 |
Key Executives
| Name | Position |
|---|---|
| Andres Campos Chevallier | Group Chief Executive Officer, President and Director |
| Luis Germán Campos Orozco | Executive Chairman |
| Raul Luis Del Villar Zanella | Chief Financial Officer |
| José Carlos Gómez Rosales | Corporate Chief Operations and Logistics |
| Mauricio Alvarez Morphy | Corporate Chief Information Officer |
| Sofia Sordo Robles | Head of Investor Relation |
| Santiago Campos Chevallier | MD and Director |
| Rebeca Figueroa | Chief Commercial Model Officer |
| Pilar Sanchez Valdovinos | Managing Director of Jafra Mexico |
| Leonardo de Jesus Ayala Latapí | Corporate Chief Business Intelligence Officer |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Jun 16, 2026 | SCHEDULE 13G | Filing |
| Jun 3, 2026 | 6-K | Report of foreign issuer |
| May 29, 2026 | 6-K | Report of foreign issuer |
| May 5, 2026 | 6-K | Report of foreign issuer |
| May 1, 2026 | 6-K | Report of foreign issuer |
| Apr 30, 2026 | 20-F | Annual and transition report of foreign private issuers |
| Apr 23, 2026 | 6-K | Report of foreign issuer |
| Apr 17, 2026 | 6-K/A | Filing |
| Apr 15, 2026 | 6-K | Report of foreign issuer |
| Apr 7, 2026 | 6-K | Report of foreign issuer |