Baozun Inc. (BZUN)

NASDAQ: BZUN · Real-Time Price · USD
2.770
+0.010 (0.36%)
At close: Jun 26, 2026, 4:00 PM EDT
2.710
-0.060 (-2.17%)
After-hours: Jun 26, 2026, 7:03 PM EDT
0.36%
Market Cap 161.02M
Revenue (ttm) 1.49B
Net Income (ttm) -27.04M
Shares Out 58.13M
EPS (ttm) -0.47
PE Ratio n/a
Forward PE 4.97
Dividend n/a
Ex-Dividend Date n/a
Volume 171,654
Open 2.760
Previous Close 2.760
Day's Range 2.760 - 2.890
52-Week Range 2.070 - 4.880
Beta 0.51
Analysts Buy
Price Target 4.21 (+51.99%)
Earnings Date May 20, 2026

About BZUN

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning;... [Read more]

Industry Internet Retail
Founded 2007
Employees 6,762
Stock Exchange NASDAQ
Ticker Symbol BZUN
Full Company Profile

Financial Performance

In 2025, Baozun's revenue was 9.95 billion, an increase of 5.55% compared to the previous year's 9.42 billion. Losses were -242.10 million, 30.7% more than in 2024.

Financial numbers in CNY Financial Statements

Analyst Forecast

According to 7 analysts, the average rating for BZUN stock is "Buy." The 12-month stock price target is $4.21, which is an increase of 51.99% from the latest price.

Price Target
$4.21
(51.99% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Baozun Announces Results of Annual General Meeting of Shareholders

SHANGHAI, June 16, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in...

10 days ago - PRNewsWire

Insider Buying: Junhua Wu Acquires 20,000 Shares of Baozun Inc (BZUN)

Insider Buying: Junhua Wu Acquires 20,000 Shares of Baozun Inc (BZUN)

24 days ago - GuruFocus

Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)

Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)

26 days ago - GuruFocus

Insider Buying: Junhua Wu Acquires Additional Shares of Baozun Inc (BZUN)

Insider Buying: Junhua Wu Acquires Additional Shares of Baozun Inc (BZUN)

4 weeks ago - GuruFocus

Baozun (BZUN) Q1 2026 Earnings Call Transcript

Baozun (BZUN) Q1 2026 Earnings Call Transcript

4 weeks ago - The Motley Fool

Baozun Q1 2026 EPS Tops Expectations by 102.3%, Revenue Up 15%

Strong Beat. Baozun Inc. (BZUN) delivered Q1 2026 diluted non-GAAP earnings of ¥0.02 per share, surpassing analysts' -¥0.88 forecast and beating by 102.3%. ... The post Baozun Q1 2026 EPS Tops Expecta...

5 weeks ago - AlphaStreet

Baozun Q1 Earnings Call Highlights

Baozun NASDAQ: BZUN reported a stronger first quarter of 2026, with management pointing to revenue growth across both its e-commerce and brand management businesses, improved profitability and faster ...

5 weeks ago - MarketBeat

Baozun Releases Q1 2026 Financial Results

Baozun Inc. The post Baozun Releases Q1 2026 Financial Results first appeared on Alphastreet .

5 weeks ago - AlphaStreet

Baozun Earnings Call Transcript: Q1 2026

Q1 2026 saw 15% revenue growth and a return to profitability, driven by strong performances in both e-commerce and brand management. BBM revenue surged 39% and BEC achieved a turnaround in operating income, with improved margins and inventory efficiency.

5 weeks ago - Transcripts

Baozun Earnings release: Q1 2026

Baozun released its Q1 2026 earnings on May 20, 2026, summarizing the period's financial results.

5 weeks ago - Filings

Baozun Slides: Q1 2026

Baozun has posted slides in relation to its Q1 2026 quarterly earnings report, which was published on May 20, 2026.

5 weeks ago - Filings

Baozun Announces First Quarter 2026 Unaudited Financial Results

SHANGHAI, May 20, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in ...

5 weeks ago - PRNewsWire

Baozun Schedules Annual General Meeting of Shareholders

SHANGHAI, May 15, 2026 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, announ...

6 weeks ago - PRNewsWire

Baozun to Announce First Quarter 2026 Unaudited Financial Results on May 20, 2026

SHANGHAI, May 8, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in C...

7 weeks ago - PRNewsWire

Baozun Releases 2025 Annual Sustainability Report

SHANGHAI, April 23, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", "we" or the "Company"), a leader, pioneer and digital commerce enabler in China's brand e-commerce service...

2 months ago - PRNewsWire

Baozun Files Annual Reports for Fiscal Year 2025

SHANGHAI, April 23, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun," the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

2 months ago - PRNewsWire

Baozun Releases 2025 Chairman Letter

SHANGHAI, April 23, 2026 /PRNewswire/ -- Dear Shareholders: First of all, this is a letter I write to you by myself, and it's a pure human writing without any involvement of AI (though yes I use AI ev...

2 months ago - PRNewsWire

Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)

Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)

2 months ago - GuruFocus

Baozun (BZUN) Q4 2025 Earnings Call Transcript

Baozun (BZUN) Q4 2025 Earnings Call Transcript

3 months ago - The Motley Fool

Options Volatility and Implied Earnings Moves Today, March 25, 2026

Today, several major companies are expected to report earnings: Cintas (CTAS), Jefferies (JEF), Paychex (PAYX), Winnebago Industries (WGO), Precigen (PGEN), Baozun (BZUN), PDD Holdings (PDD), Beyond M...

3 months ago - TipRanks

Baozun Earnings Call Transcript: Q4 2025

Q4 2025 saw 6% revenue growth and a 91% surge in non-GAAP operating profit, with BBM achieving its first breakeven quarter and strong cash flow. The outlook for 2026 is robust, targeting double non-GAAP operating profit and continued expansion in both BEC and BBM.

3 months ago - Transcripts

Baozun Earnings release: Q4 2025

Baozun released its Q4 2025 earnings on March 25, 2026, summarizing the period's financial results.

3 months ago - Filings

Baozun Slides: Q4 2025

Baozun has posted slides in relation to its Q4 2025 quarterly earnings report, which was published on March 25, 2026.

3 months ago - Filings

Baozun Annual report: Q4 2025

Baozun has published its Q4 2025 annual report on March 25, 2026.

3 months ago - Filings

Earnings Scheduled For March 25, 2026

Companies Reporting Before The Bell • Chewy (NYSE: CHWY) is expected to report quarterly earnings at $0.20 per share on revenue of $3.26 billion. • Maze Therapeutics (NASDAQ: MAZE) is estimated to r...

3 months ago - Benzinga