Baozun Inc. (BZUN)

NASDAQ: BZUN · Real-Time Price · USD
2.830
+0.030 (1.07%)
At close: Apr 28, 2026, 4:00 PM EDT
2.850
+0.020 (0.71%)
After-hours: Apr 28, 2026, 4:25 PM EDT
1.07%
Market Cap 164.44M
Revenue (ttm) 1.42B
Net Income (ttm) -34.61M
Shares Out 58.11M
EPS (ttm) -0.60
PE Ratio n/a
Forward PE 5.82
Dividend n/a
Ex-Dividend Date n/a
Volume 311,667
Open 2.770
Previous Close 2.800
Day's Range 2.765 - 2.880
52-Week Range 2.070 - 4.880
Beta 0.40
Analysts n/a
Price Target n/a
Earnings Date May 20, 2026

About BZUN

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning;... [Read more]

Industry Internet Retail
Founded 2007
Employees 6,960
Stock Exchange NASDAQ
Ticker Symbol BZUN
Full Company Profile

Financial Performance

In 2025, Baozun's revenue was 9.95 billion, an increase of 5.55% compared to the previous year's 9.42 billion. Losses were -242.10 million, 30.7% more than in 2024.

Financial numbers in CNY Financial Statements

News

Baozun Releases 2025 Annual Sustainability Report

SHANGHAI, April 23, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", "we" or the "Company"), a leader, pioneer and digital commerce enabler in China's brand e-commerce service...

5 days ago - PRNewsWire

Baozun Files Annual Reports for Fiscal Year 2025

SHANGHAI, April 23, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun," the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

5 days ago - PRNewsWire

Baozun Releases 2025 Chairman Letter

SHANGHAI, April 23, 2026 /PRNewswire/ -- Dear Shareholders: First of all, this is a letter I write to you by myself, and it's a pure human writing without any involvement of AI (though yes I use AI ev...

5 days ago - PRNewsWire

Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)

Insider Buying: Junhua Wu Acquires Shares of Baozun Inc (BZUN)

18 days ago - GuruFocus

Baozun Inc (BZUN) Q4 2025 Earnings Call Highlights: Strong Revenue Growth and Profitability ...

Baozun Inc (BZUN) Q4 2025 Earnings Call Highlights: Strong Revenue Growth and Profitability Improvements

4 weeks ago - GuruFocus

Q4 2025 Baozun Inc Earnings Call Transcript

Q4 2025 Baozun Inc Earnings Call Transcript

4 weeks ago - GuruFocus

Baozun (BZUN) Q4 2025 Earnings Call Transcript

Baozun (BZUN) Q4 2025 Earnings Call Transcript

4 weeks ago - The Motley Fool

Baozun Earnings Call Transcript: Q4 2025

Q4 2025 saw 6% revenue growth and a 91% surge in non-GAAP operating profit, with BBM achieving its first breakeven quarter and strong cash flow. The outlook for 2026 is robust, targeting double non-GAAP operating profit and continued expansion in both BEC and BBM.

4 weeks ago - Transcripts

Earnings Scheduled For March 25, 2026

Companies Reporting Before The Bell • Chewy (NYSE: CHWY) is expected to report quarterly earnings at $0.20 per share on revenue of $3.26 billion. • Maze Therapeutics (NASDAQ: MAZE) is estimated to r...

4 weeks ago - Benzinga

Baozun Announces Fourth Quarter and Fiscal Year 2025 Unaudited Financial Results

SHANGHAI March 25, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in...

4 weeks ago - PRNewsWire

Baozun to Announce Fourth Quarter and Fiscal Year 2025 Unaudited Financial Results on March 25, 2026

SHANGHAI, March 11, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

6 weeks ago - PRNewsWire

Baozun Inc (BZUN) Q3 2025 Earnings Call Highlights: Revenue Growth and Strategic Focus on ...

Baozun Inc (BZUN) Q3 2025 Earnings Call Highlights: Revenue Growth and Strategic Focus on Profitability

5 months ago - GuruFocus

Q3 2025 Baozun Inc Earnings Call Transcript

Q3 2025 Baozun Inc Earnings Call Transcript

5 months ago - GuruFocus

Baozun Earnings Call Transcript: Q3 2025

Total revenue grew 5% year-over-year with significant margin expansion and improved profitability. Both e-commerce and brand management segments contributed, with BBM revenue up 20% and strong campaign-driven customer growth. 2026 is expected to bring further profitability gains.

5 months ago - Transcripts

Earnings Scheduled For November 25, 2025

Companies Reporting Before The Bell • Atour Lifestyle Holdings (NASDAQ: ATAT) is estimated to report quarterly earnings at $0.45 per share on revenue of $350.04 million. • Gamehaus Holdings (NASDAQ: ...

5 months ago - Benzinga

Baozun Announces Third Quarter 2025 Unaudited Financial Results

SHANGHAI , Nov. 25, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

5 months ago - PRNewsWire

Baozun to Announce Third Quarter 2025 Unaudited Financial Results on November 25, 2025

SHANGHAI , Nov. 11, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

6 months ago - PRNewsWire

Baozun Earnings Call Transcript: Q2 2025

Revenue grew 7% year-over-year, with adjusted operating income up to RMB 59 million and strong margin expansion. BEC and BBM segments both delivered robust growth, with BBM revenue up 35% and Gap on track to break even in Q4. Inventory efficiency and technology investments further supported profitability.

8 months ago - Transcripts

Baozun Announces Second Quarter 2025 Unaudited Financial Results

SHANGHAI , Aug. 28, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

8 months ago - PRNewsWire

Baozun to Announce Second Quarter 2025 Unaudited Financial Results on August 28, 2025

SHANGHAI , Aug. 14, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler i...

9 months ago - PRNewsWire

Baozun Announces Results of Annual General Meeting of Shareholders

SHANGHAI , June 18, 2025 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, anno...

11 months ago - PRNewsWire

Baozun Earnings Call Transcript: Q1 2025

Q1 2025 saw 4.3% revenue growth, with BBM up 23% and BEC stable. Gross margin improved, and adjusted operating losses narrowed, especially in BBM. Strategic focus remains on omnichannel, technology, and new store openings, with strong performance in key categories.

1 year ago - Transcripts

Baozun Announces First Quarter 2025 Unaudited Financial Results

SHANGHAI , May 21, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in...

1 year ago - PRNewsWire

Baozun Schedules Annual General Meeting of Shareholders

SHANGHAI , May 16, 2025 /PRNewswire/ -- Baozun Inc. (NASDAQ: BZUN and HKEX: 9991) ("Baozun" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, annou...

1 year ago - PRNewsWire