Hasbro, Inc. (HAS)
| Market Cap | 13.52B |
| Revenue (ttm) | 4.70B |
| Net Income (ttm) | -322.40M |
| Shares Out | 141.52M |
| EPS (ttm) | -2.30 |
| PE Ratio | n/a |
| Forward PE | 16.50 |
| Dividend | $2.80 (2.93%) |
| Ex-Dividend Date | Feb 18, 2026 |
| Volume | 1,629,548 |
| Open | 95.49 |
| Previous Close | 94.69 |
| Day's Range | 94.79 - 96.53 |
| 52-Week Range | 60.04 - 106.98 |
| Beta | 0.54 |
| Analysts | Strong Buy |
| Price Target | 109.73 (+14.85%) |
| Earnings Date | May 20, 2026 |
About HAS
Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sou... [Read more]
Financial Performance
Financial StatementsAnalyst Forecast
According to 11 analysts, the average rating for HAS stock is "Strong Buy." The 12-month stock price target is $109.73, which is an increase of 14.85% from the latest price.
News
‘Magic: The Gathering' players shouldn't worry. The Hasbro hack hasn't hurt deliveries.
Hasbro's stock jumped after the toy maker looked to dispel worries that “Magic: The Gathering” shipments would be affected by a recent cyberattack.
Hasbro stock jumps 7% as preliminary revenue tops estimates
Hasbro, Inc. reported preliminary first-quarter revenue that exceeded Wall Street expectations, driven by strong demand for its flagship trading-card franchise Magic: The Gathering, even as a cybersec...
Hasbro delays quarterly results after cybersecurity incident
Hasbro said on Thursday it would delay its quarterly earnings report due to a cybersecurity incident involving an unauthorized access to the toymaker's network.
Hasbro Announces Preliminary First Quarter 2026 Financial Results with Growth Across Revenue and Operating Profit, Reiterates 2026 Guidance, and Provides Update on Unauthorized Network Access
PAWTUCKET, R.I.--(BUSINESS WIRE)---- $HAS #HAS--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today announced preliminary results for the first quarter ended March 29, 2026, with gr...
Wizards of the Coast Announces Dungeon Masters, an Official Dungeons & Dragons Actual Play Series, Featuring All-Star Cast
RENTON, Wash.--(BUSINESS WIRE)--Today, Wizards of the Coast, a division of Hasbro (NASDAQ: HAS), announces Dungeon Masters, an all-new official Dungeons & Dragons actual play series debuting April 22 ...
Hasbro Warns of Weeks-Long Upheaval Following Cyberattack
Toymaker Hasbro says it could take weeks to resolve a recent cyberattack. The company revealed the incident in a filing Wednesday (April 1) with the Securities and Exchange Commission (SEC), saying th...
Toy Maker Hasbro Hit in Cyberattack
Hasbro is investigating a cyberattack that prompted the toy maker to take certain operations offline, the company said Wednesday in a filing with the U.S. Securities and Exchange Commission.
Hasbro says it was hacked, and may take ‘several weeks' to recover
American toy-making giant Hasbro has confirmed a cyberattack, and the company says it may take “several weeks” before the incident is resolved.
Hasbro says investigating cybersecurity incident
Toymaker Hasbro said on Wednesday it was investigating a cybersecurity incident after identifying unauthorized access to its network on March 28, with help from third-party cybersecurity prof...
TMX Transform Partners With Hasbro to Open New U.S. Distribution Center
CLEVELAND--(BUSINESS WIRE)--TMX Transform, a global supply chain consultancy, today announced its role in supporting a new distribution center in Midway, Ga. for Hasbro, a leading games, intellectual ...
Hasbro Celebrates Grand Opening of Midway, Georgia Distribution Center
MIDWAY, Ga.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, today celebrated the opening of its new 600,000-square-foot distribution center in Midway, Georgia in par...
Hasbro Announces Pricing of Public Offering of Notes
PAWTUCKET, R.I.--(BUSINESS WIRE)---- $HAS #HAS--Hasbro, Inc. (NASDAQ: HAS) (“Hasbro”) announced today the pricing of an underwritten registered public offering (the “Offering”) of $400,000,000 aggrega...
Under mounting toy pressures, Hasbro has a secret sauce that Mattel hasn't matched
Hasbro and Mattel have flip-flopped dominance in the toy industry for decades, jockeying for the most coveted master licenses to put new fan favorites on store shelves. But as the industry recovers fr...
Retailers could win big on a repeal of Trump's tariffs. Here's why the stocks aren't rising.
Target, Nike and Hasbro stand to be big beneficiaries as the SCOTUS ruling could lower costs, analysts say, but stocks of retail giants like Walmart and Costco fell.
Hasbro Is ‘Inspiring a Lifetime of Play' at 2026 Toy Fair® With Premier Collaborations, Entertainment Announcements and New Products
PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP and toy company, returns to the North American International Toy Fair® at the Javits Convention Center in New York (February 14-17, 2026) ...
Hasbro CEO: AI is "pretty magical."
"We think we're going to be able to save about a million people-hours worth of work over the next 12 months," Hasbro CEO Chris Cocks says on AI.
Top 2 Consumer Stocks That May Fall Off A Cliff This Quarter
As of Feb. 11, 2026, two stocks in the consumer discretionary sector could be flashing a real warning to investors who value momentum as a key criteria in their trading decisions.
A tale of two toymakers: Mattel craters, while Hasbro's digital pivot delivers
Mattel and Hasbro both delivered disappointing forecasts for 2026. But Hasbro shares rose as much as 9% on Tuesday on the strength of its digital gaming business, and Mattel stock sank 30% premarket o...
Markets Get This Warning From Mattel, Hasbro Earnings. It's a Problem for the Fed.
Ford's new tariff hit caps off weak fourth quarter, Robinhood clouded by crypto turmoil, oil prices rise, and more news to start your day.
Mattel Stock Plunges 30% After Earnings. Rival Hasbro Soared In a Very Different Toy Story.
Mattel and Hasbro both reported earnings but the stock market reaction has been very different.
Hasbro Stock Hits 6-Year High As Company Touts ‘Harry Potter', ‘Kpop Demon Hunters', ‘Voltron' Toy Deals
Hasbro shares jumped 7.5% Tuesday to hit a 6-year high on the company's stellar fourth-quarter earnings and rosy 2026 outlook. In its report on October-to-December financials and a conference call wit...
Hasbro Believed In Magic. Now It's Seeing The $2 Billion Reward
Hasbro is doubling down on magic and wizards and that strategy is paying off.
Basic Fun! Embarks on New Adventure with the DUNGEONS & DRAGONS Questers Toy Line
Designed for Gen Alpha, the DUNGEONS & DRAGONS Questers Toys will Debut at Retail in July 2026 BOCA RATON, Fla., Feb. 10, 2026 /PRNewswire/ -- Basic Fun!
Hasbro Earnings Call Transcript: Q4 2025
Delivered double-digit revenue growth and record profits in 2025, led by Magic and digital gaming, with strong momentum expected into 2026. New partnerships, AI-driven productivity, and robust cost savings support a positive outlook, despite headwinds from royalties and tariffs.