Company Description
MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of design-led lifestyle and pop toy products in Mainland China, the rest of Asia, North and Latin America, Europe, and internationally.
The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO brand; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, and other popular toys under the TOP TOY brand.
It also engages in brand licensing activity; and online sale of lifestyle products. MINISO Group Holding Limited was founded in 2013 and is based in Guangzhou, China.
| Country | China |
| Founded | 2013 |
| IPO Date | Oct 15, 2020 |
| Industry | Specialty Retail |
| Sector | Consumer Discretionary |
| Employees | 7,204 |
| CEO | Guofu Ye |
Contact Details
Address: Mingfeng Plaza, 3rd Floor, Building A Guangzhou, 510000 China | |
| Phone | 86 20 3622 8788 |
| Website | miniso.com |
Stock Details
| Ticker Symbol | MNSO |
| Exchange | NYSE |
| Fiscal Year | January - December |
| Reporting Currency | CNY |
| IPO Price | $20.00 |
| CIK Code | 0001815846 |
| CUSIP Number | 66981J102 |
| ISIN Number | US66981J1025 |
| SIC Code | 5331 |
Key Executives
| Name | Position |
|---|---|
| Guofu Ye | Founder, Chairman of the Board of Directors and Chief Executive Officer |
| Jingjing Zhang | Vice President, Chief Financial Officer and Joint Company Secretary |
| Allis-Yueling Chen | Investor Relation Specialist |
| Hoi Ting Wong | Joint Company Secretary |
| Yang Yunyun | Vice President |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Mar 2, 2026 | 6-K | Report of foreign issuer |
| Feb 26, 2026 | 6-K | Report of foreign issuer |
| Feb 23, 2026 | 6-K | Report of foreign issuer |
| Feb 13, 2026 | 6-K | Report of foreign issuer |
| Feb 10, 2026 | 6-K | Report of foreign issuer |
| Feb 6, 2026 | 6-K | Report of foreign issuer |
| Feb 6, 2026 | SCHEDULE 13G/A | Filing |
| Feb 3, 2026 | 6-K | Report of foreign issuer |
| Jan 30, 2026 | 6-K | Report of foreign issuer |
| Jan 27, 2026 | 6-K | Report of foreign issuer |