Company Description

NIQ Global Intelligence plc, a consumer intelligence company, provides software applications and analytics solutions.

Its AI-powered technology platform aggregates, harmonizes, and enriches various amounts of consumer shopping data from a range of sources, generates proprietary reference data and metadata, and provides an omnichannel view of consumer shopping behavior.

The company provides omnichannel measurement, consumer behavior and insights, and retailer solutions that are utilized by consumer brands and retailer clients.

It also offers brand and media and analytics products that provide clients with insights about why consumers made a purchase, guide clients on what to do next, and identify who to target around new product introduction and innovation, pricing, promotion strategy, targeted advertising, and other drivers of growth.

It caters to financial services, media, government, advertising industries. The company has a strategic collaboration with Prodx to deliver a unified, end to end data foundation that U.S. retailers; and Stirista, LLC to develop new audience solutions, media planning capabilities, and activation use cases for advertisers and brands.

The company was founded in 1923 and is headquartered in Chicago, Illinois. NIQ Global Intelligence plc operates as a subsidiary of AI Global Investments (Netherlands) PCC Limited.