Prudential Financial, Inc. (PRU)
NYSE: PRU · Real-Time Price · USD
96.91
+1.32 (1.38%)
At close: Apr 28, 2026, 4:00 PM EDT
97.07
+0.16 (0.17%)
After-hours: Apr 28, 2026, 7:56 PM EDT
Prudential Financial Stock Forecast
Stock Price Forecast
The 14 analysts with 12-month price forecasts for Prudential Financial stock have an average target of 103.71, with a low estimate of 87 and a high estimate of 127. The average target predicts an increase of 7.02% from the current stock price of 96.91.
Analyst Consensus: Hold
Analyst Ratings
The average analyst rating for Prudential Financial stock from 15 stock analysts is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 0 | 0 | 0 | 0 | 0 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 10 | 10 | 10 | 10 | 10 | 12 |
| Sell | 1 | 1 | 1 | 1 | 1 | 3 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 12 | 11 | 11 | 11 | 11 | 15 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Hold Maintains $104 → $100 | Hold | Maintains | $104 → $100 | +3.19% | Apr 23, 2026 |
| BMO Capital | BMO Capital | Sell Maintains $91 → $87 | Sell | Maintains | $91 → $87 | -10.23% | Apr 23, 2026 |
| Jefferies | Jefferies | Strong Buy → Hold Downgrades $124 → $98 | Strong Buy → Hold | Downgrades | $124 → $98 | +1.12% | Apr 22, 2026 |
| Piper Sandler | Piper Sandler | Hold Maintains $105 → $99 | Hold | Maintains | $105 → $99 | +2.16% | Apr 22, 2026 |
| Barclays | Barclays | Hold → Sell Downgrades $110 → $91 | Hold → Sell | Downgrades | $110 → $91 | -6.10% | Apr 22, 2026 |
Financial Forecast
Revenue This Year
58.72B
from 61.23B
Decreased by -4.10%
Revenue Next Year
60.52B
from 58.72B
Increased by 3.06%
EPS This Year
14.33
from 9.99
Increased by 43.48%
EPS Next Year
15.49
from 14.33
Increased by 8.05%
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | 65.2B | 67.0B | ||
| Avg | 58.7B | 60.5B | ||
| Low | 53.8B | 55.3B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | 6.5% | 14.2% | ||
| Avg | -4.1% | 3.1% | ||
| Low | -12.2% | -5.8% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | 15.38 | 16.52 | ||
| Avg | 14.33 | 15.49 | ||
| Low | 13.62 | 14.56 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|
| High | 54.0% | 15.2% | ||
| Avg | 43.5% | 8.0% | ||
| Low | 36.4% | 1.6% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.