Roku, Inc. (ROKU)
NASDAQ: ROKU · Real-Time Price · USD
100.09
+5.55 (5.87%)
At close: Dec 5, 2025, 4:00 PM EST
100.32
+0.23 (0.23%)
After-hours: Dec 5, 2025, 7:59 PM EST
Roku, Inc. Analyst Ratings
Total Analysts
19
Consensus Rating
Buy
Price Target
$111.63
Upside
+11.53%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Guggenheim | Guggenheim | Strong Buy Maintains $110 → $115 | Strong Buy | Maintains | $110 → $115 | +14.90% | Dec 4, 2025 |
| Citizens | Citizens | Buy Reiterates $145 | Buy | Reiterates | $145 | +44.87% | Dec 2, 2025 |
| UBS | UBS | Hold Maintains $95 → $103 | Hold | Maintains | $95 → $103 | +2.91% | Nov 3, 2025 |
| Piper Sandler | Piper Sandler | Hold → Buy Upgrades $88 → $135 | Hold → Buy | Upgrades | $88 → $135 | +34.88% | Nov 3, 2025 |
| Wells Fargo | Wells Fargo | Buy Maintains $113 → $116 | Buy | Maintains | $113 → $116 | +15.90% | Oct 31, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $105 → $115 | Buy | Maintains | $105 → $115 | +14.90% | Oct 31, 2025 |
| Evercore ISI Group | Evercore ISI Group | Hold Maintains $100 → $105 | Hold | Maintains | $100 → $105 | +4.91% | Oct 31, 2025 |
| Rosenblatt | Rosenblatt | Hold Maintains $101 → $106 | Hold | Maintains | $101 → $106 | +5.90% | Oct 31, 2025 |
| JMP Securities | JMP Securities | Buy Reiterates $145 | Buy | Reiterates | $145 | +44.87% | Oct 2, 2025 |
| Needham | Needham | Strong Buy Reiterates $110 | Strong Buy | Reiterates | $110 | +9.90% | Oct 1, 2025 |
| Citigroup | Citigroup | Hold Maintains $85 → $100 | Hold | Maintains | $85 → $100 | -0.09% | Sep 18, 2025 |
| JMP Securities | JMP Securities | Buy Maintains $110 → $145 | Buy | Maintains | $110 → $145 | +44.87% | Sep 8, 2025 |
| JMP Securities | JMP Securities | Buy Reiterates $110 | Buy | Reiterates | $110 | +9.90% | Sep 2, 2025 |
| JMP Securities | JMP Securities | Buy Reiterates $110 | Buy | Reiterates | $110 | +9.90% | Aug 25, 2025 |
| JP Morgan | JP Morgan | Buy Maintains $100 → $105 | Buy | Maintains | $100 → $105 | +4.91% | Aug 1, 2025 |
| UBS | UBS | Hold Maintains $72 → $95 | Hold | Maintains | $72 → $95 | -5.09% | Aug 1, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.