Roku, Inc. (ROKU)
NASDAQ: ROKU · Real-Time Price · USD
100.57
+2.46 (2.51%)
At close: Mar 6, 2026, 4:00 PM EST
99.91
-0.66 (-0.66%)
After-hours: Mar 6, 2026, 7:58 PM EST
Roku, Inc. Analyst Ratings
Total Analysts
22
Consensus Rating
Strong Buy
Price Target
$123.41
Upside
+22.71%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Pivotal Research | Pivotal Research | Strong Buy Maintains $135 → $140 | Strong Buy | Maintains | $135 → $140 | +39.21% | Feb 16, 2026 |
| Evercore ISI Group | Evercore ISI Group | Buy Maintains $145 → $150 | Buy | Maintains | $145 → $150 | +49.15% | Feb 13, 2026 |
| Oppenheimer | Oppenheimer | Buy Maintains $105 → $120 | Buy | Maintains | $105 → $120 | +19.32% | Feb 13, 2026 |
| Wedbush | Wedbush | Buy Maintains $130 → $140 | Buy | Maintains | $130 → $140 | +39.21% | Feb 13, 2026 |
| Piper Sandler | Piper Sandler | Buy Reiterates $135 → $140 | Buy | Reiterates | $135 → $140 | +39.21% | Feb 13, 2026 |
| Wells Fargo | Wells Fargo | Buy Maintains $116 → $137 | Buy | Maintains | $116 → $137 | +36.22% | Feb 13, 2026 |
| Keybanc | Keybanc | Buy Maintains $128 → $130 | Buy | Maintains | $128 → $130 | +29.26% | Feb 13, 2026 |
| Rosenblatt | Rosenblatt | Hold → Strong Buy Upgrades $106 → $118 | Hold → Strong Buy | Upgrades | $106 → $118 | +17.33% | Feb 13, 2026 |
| Needham | Needham | Strong Buy Reiterates $110 | Strong Buy | Reiterates | $110 | +9.38% | Feb 13, 2026 |
| Oppenheimer | Oppenheimer | Hold → Buy Upgrades $105 | Hold → Buy | Upgrades | $105 | +4.40% | Feb 6, 2026 |
| Keybanc | Keybanc | Buy Maintains $116 → $128 | Buy | Maintains | $116 → $128 | +27.27% | Feb 3, 2026 |
| B of A Securities | B of A Securities | Strong Buy Maintains $115 → $140 | Strong Buy | Maintains | $115 → $140 | +39.21% | Jan 12, 2026 |
| Evercore ISI Group | Evercore ISI Group | Hold → Buy Upgrades $105 → $145 | Hold → Buy | Upgrades | $105 → $145 | +44.18% | Jan 8, 2026 |
| Arete Research | Arete Research | Hold → Strong Buy Upgrades $73 → $132 | Hold → Strong Buy | Upgrades | $73 → $132 | +31.25% | Jan 5, 2026 |
| JP Morgan | JP Morgan | Buy Maintains $115 → $125 | Buy | Maintains | $115 → $125 | +24.29% | Dec 12, 2025 |
| Wedbush | Wedbush | Buy Maintains $115 → $130 | Buy | Maintains | $115 → $130 | +29.26% | Dec 11, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.