Company Description

TechTarget, Inc. provides sales and support of purchase intent-driven advertising campaigns in North America, the United Kingdom, and internationally.

The company offers intelligence and advisory solutions, such as research and intelligence services to technology providers based on analysis and data-driven intelligence and reports under the Omdia brand; and advisory services based on its sector-specialist analysts and data-driven market intelligence.

It also provides brand and content solutions, including editorial, data-driven brand products, and content marketing services for brand marketers, product marketers, and content marketers; Activity Intelligence platform, which enables segmentation and behavioral targeting of audiences; and Industry Dive portfolio of brands, which deliver business journalism in a range of specialist end markets.

In addition, the company offers on-network banner advertising and digital sponsorships, off-network banner targeting, and email marketing; and conceiving, designing and developing, and producing original content in the form of white papers, infographics, case studies, videos, webinars, and microsites.

Further, it provides BrightTALK, which allows customers to create and host webinars, virtual events, and video content; buyer intent products and demand generation services for demand marketers, field marketing, and sales teams; Informa TechTarget Portal, an intent data solution; IntentMail AI, an AI-powered messaging feature, which enables sellers to automatically generate personalized email copy; Qualified Sales Opportunities, which profile specific in-progress purchase projects via surveys and interviews; and unified demand solutions through content marketing programs comprising white papers, webcasts, podcasts, videocasts, virtual trade shows, and editorial sponsorships.

The company was incorporated in 1999 and is headquartered in Newton, Massachusetts. TechTarget, Inc. is a subsidiary of Informa plc.