Vera Bradley, Inc. (VRA)
NASDAQ: VRA · Real-Time Price · USD
4.140
+0.090 (2.22%)
At close: Apr 28, 2026, 4:00 PM EDT
4.130
-0.010 (-0.24%)
After-hours: Apr 28, 2026, 7:48 PM EDT

Company Description

Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women’s handbags, luggage and travel items, fashion and home accessories, and gifts in the United States.

It operates through two segments, Vera Bradley Direct and Vera Bradley Indirect. The company offers bag products, such as backpacks, totes, crossbodies, lunch bags, satchels, clutches, and baby bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, various technology accessories, and bag charms.

It also provides travel products comprising rolling luggage, cosmetics, travel and packing accessories, and travel bags, which include duffel and weekend bags; home products, such as textiles, throw blankets, beach towels, bedding, mugs, and tumblers; sleepwear, outerwear, slippers, and socks under the Vera Bradley brand; and stationery, licensing, freight, merchandising, and gift card breakage services.

The company sells its Vera Bradley branded products through its full-line and outlet stores in the United States; e-commerce sites, such as verabradley.com, outlet.verabradley.com, and international.verabradley.com; direct to consumer marketplaces; and its annual outlet sale in Fort Wayne, Indiana, as well as through specialty retail locations, department stores, national accounts, third-party inventory liquidators, and through licensing agreements.

Vera Bradley, Inc. was incorporated in 1982 and is headquartered in Roanoke, Indiana.

Vera Bradley, Inc.
Vera Bradley logo
Country United States
Founded 1982
IPO Date Oct 21, 2010
Industry Footwear & Accessories
Sector Consumer Discretionary
Employees 1,360
CEO Ian Bickley

Contact Details

Address:
12420 Stonebridge Road
Roanoke, Indiana 46783
United States
Phone 877 708 8372
Website verabradley.com

Stock Details

Ticker Symbol VRA
Exchange NASDAQ
Stock Type Common Stock
Fiscal Year February - January
Reporting Currency USD
CIK Code 0001495320
CUSIP Number 92335C106
ISIN Number US92335C1062
Employer ID 27-2935063
SIC Code 3100

Key Executives

Name Position
Ian Martin Bickley Chief Executive Officer and Chairman of the Board
Mark C. Dely Chief Administrative, Legal Officer and Corporate Secretary
Alissa Hines Vice President of GMM Merchandising
Barbara Bradley Baekgaard Co-Founder and Director Emeritus
Martin Layding Chief Operating and Financial Officer
Pamela Sours Senior Vice President of Operations
Melinda Paraie Chief Brand Officer

Latest SEC Filings

Date Type Title
Apr 24, 2026 ARS Filing
Apr 24, 2026 DEF 14A Other definitive proxy statements
Apr 24, 2026 8-K Current Report
Apr 17, 2026 8-A12B/A Filing
Apr 17, 2026 8-K Current Report
Mar 27, 2026 10-K Annual Report
Mar 13, 2026 8-K Current Report
Mar 12, 2026 8-K Current Report
Feb 17, 2026 SCHEDULE 13G/A Filing
Dec 12, 2025 8-K Current Report