Zebra Technologies Corporation (ZBRA)

NASDAQ: ZBRA · Real-Time Price · USD
223.96
-11.07 (-4.71%)
At close: Feb 27, 2026, 4:00 PM EST
223.00
-0.96 (-0.43%)
After-hours: Feb 27, 2026, 7:53 PM EST
-4.71%
Market Cap 11.02B
Revenue (ttm) 5.40B
Net Income (ttm) 419.00M
Shares Out 49.19M
EPS (ttm) 8.18
PE Ratio 27.38
Forward PE 12.40
Dividend n/a
Ex-Dividend Date n/a
Volume 967,775
Open 231.20
Previous Close 235.03
Day's Range 222.61 - 232.69
52-Week Range 205.73 - 352.66
Beta 1.66
Analysts Buy
Price Target 339.75 (+51.7%)
Earnings Date Feb 12, 2026

About ZBRA

Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device... [Read more]

Sector Technology
IPO Date Aug 15, 1991
Employees 10,700
Stock Exchange NASDAQ
Ticker Symbol ZBRA
Full Company Profile

Financial Performance

In 2025, Zebra Technologies's revenue was $5.40 billion, an increase of 8.33% compared to the previous year's $4.98 billion. Earnings were $419.00 million, a decrease of -20.64%.

Financial Statements

Analyst Forecast

According to 8 analysts, the average rating for ZBRA stock is "Buy." The 12-month stock price target is $339.75, which is an increase of 51.70% from the latest price.

Price Target
$339.75
(51.70% upside)
Analyst Consensus: Buy
Stock Forecasts

News

Zebra Technologies to Present at the Morgan Stanley Technology, Media & Telecom Conference

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced ...

3 days ago - Business Wire

Zebra's AI-powered 3D Sensors Save Money and Cut Waste for EBI Electric

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced that EBI E...

4 days ago - Business Wire

Why software stocks lost more than $200 billion in market cap today

Artificial-intelligence fears have dogged the software sector this year — and the pressure continued on Monday with renewed intensity.

5 days ago - Market Watch

Zebra Technologies Corporation (ZBRA) Presents at Citi's Global Industrial Tech & Mobility Conference 2026 Transcript

Zebra Technologies Corporation (ZBRA) Presents at Citi's Global Industrial Tech & Mobility Conference 2026 Transcript

11 days ago - Seeking Alpha

Zebra Technologies' Shares Trade At An Appealing Discount Though May Face Economic Uncertainty

Zebra Technologies is rated Buy with a $350/share target, reflecting long-term margin improvement potential despite near-term memory chip and retail headwinds. ZBRA exited robotics, incurring an $80M ...

11 days ago - Seeking Alpha

Zebra Technologies Q4 Earnings: Beat Signals A Powerful AI Pivot

Zebra Technologies reported strong Q4 results, beating revenue estimates and issuing bullish FY2026 guidance that projects 9-13% sales growth and significant EPS expansion. The company is transitionin...

15 days ago - Seeking Alpha

Zebra Technologies Corporation (ZBRA) Q4 2025 Earnings Call Transcript

Zebra Technologies Corporation (ZBRA) Q4 2025 Earnings Call Transcript

16 days ago - Seeking Alpha

Zebra Technologies shares rise on upbeat 2026 forecast, $1 billion stock buyback plan

Zebra Technologies forecast 2026 sales and profit above Wall Street estimates on Thursday, banking on robust demand for its barcode scanners and communication devices, sending shares of the company up...

16 days ago - Reuters

Zebra Technologies Announces Fourth-Quarter and Full-Year 2025 Results

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA #earnings--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today ...

16 days ago - Business Wire

Zebra Technologies Board of Directors Approves Additional $1 Billion Share Repurchase Authorization

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA #earnings--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today ...

16 days ago - Business Wire

Zebra Technologies to Present at the Citi Global Industrial Tech & Mobility Conference

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced ...

18 days ago - Business Wire

NFL and Zebra Technologies Provide a Preview of Super Bowl LX Using Next Gen Stats

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA) a global leader in digitizing and automating frontline workflows, today announced it will host its annual Super Bowl ...

4 weeks ago - Business Wire

Computerworld Names Zebra Technologies to 2026 List of Best Places to Work in IT

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced it has bee...

5 weeks ago - Business Wire

Zebra Technologies to Release Fourth Quarter and Full Year Results on Feb. 12

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, will report its ...

6 weeks ago - Business Wire

Zebra Technologies Named a Major Player in IDC MarketScape for Retail Price Optimization Solutions

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced it has bee...

6 weeks ago - Business Wire

Ditto Joins Zebra Technologies' PartnerConnect Program

ATLANTA--(BUSINESS WIRE)-- #ditto--Ditto, the pioneer in edge computing and peer-to-peer data synchronization, maker of the industry-leading edge-native mobile database that delivers resilient, offlin...

6 weeks ago - Business Wire

Zebra Technologies Empowers Retail Frontline Operations with Advanced AI-Powered Solutions

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, will showcase its latest A...

7 weeks ago - Business Wire

GreyOrange and Zebra Technologies Launch Real-Time Store Inventory Intelligence

ATLANTA, Jan. 08, 2026 (GLOBE NEWSWIRE) -- GreyOrange , a global leader in hyper-intelligent warehouse orchestration and store inventory software, and Zebra Technologies today announced a strategic pa...

7 weeks ago - GlobeNewsWire

Why Zebra Technologies Stock Could Be Your Next Buy?

Zebra Technologies (ZBRA) could be an attractive buy, supported by strong cash generation, solid fundamentals, and a compelling valuation. The company provides mission-critical automation solutions—su...

2 months ago - Forbes

These stocks fell hard in 2025, but analysts see as much as 65% upside for them in 2026

Although the S&P 500 has returned 19.3% so far this year, dozens of stocks are showing significant declines for 2025.

2 months ago - Market Watch

Zebra Technologies: Deep Value And Positive Market Outlook

We believe Zebra Technologies is deeply undervalued after a 36% stock decline despite robust fundamentals. Zebra's expanding distributor network and channel partner programs have strengthened global r...

2 months ago - Seeking Alpha

Zebra Technologies Helps Charles County Fire & EMS Save Time in Emergency Response

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced that Charl...

2 months ago - Business Wire

Digimarc and Zebra Technologies Team Up to Dramatically Reduce Gift Card Fraud and Improve the Shopping Experience

BEAVERTON, Ore. & LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Digimarc Corporation (NASDAQ: DMRC), a leading provider of digital identity and authentication technologies, is working with Zebra Technologies C...

Other symbols: DMRC
3 months ago - Business Wire

Zebra Technologies Corporation (ZBRA) Presents at UBS Global Technology and AI Conference 2025 Transcript

Zebra Technologies Corporation (ZBRA) Presents at UBS Global Technology and AI Conference 2025 Transcript

3 months ago - Seeking Alpha

Zebra Technologies Appoints Melissa Luff Loizides as Chief People Officer

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, announced that Melissa Luf...

3 months ago - Business Wire