Aurora Design PCL Company Description
Aurora Design Public Company Limited, together with its subsidiaries, retails gold jewelry, diamond jewelry, and gemstones through its chain and online stores in Thailand.
It operates through Trading of Jewelry as Gold Jewelry; Trading of Diamonds, Gems and K-Gold; and Sale with Right Redemption for Gold Jewelry, Diamonds, Gems and K-Gold segments.
The company retails modern gold products comprising necklaces, rings, bracelets, earrings, and gold plates; diamond jewelry products consisting of diamond rings, necklaces, earrings, bracelets, and pendants; and design gold products, such as gold amulets, auspicious gold leaves, zodiac pendants, necklaces, bracelets, earrings, and gold handicraft frames.
It also engages in the manufacture of jewelry, gold jewelry, diamonds, and gemstones; and provision of gold financing services.
The company offers its products and services under the AURORA, SENG HENG, AURORA DIAMOND, KHONG KWAN, and THONG MA NGERN PAI brands.
It serves white collar, traditional, and lower-income segment customers. Aurora Design Public Company Limited was founded in 1973 and is based in Bangkok, Thailand.

| Country | Thailand |
| Founded | 1973 |
| Industry | Luxury Goods |
| Sector | Consumer Discretionary |
| Employees | 1,561 |
| CEO | Aniwat Srirungthum |
Contact Details
Address: 444 Soi Udomsuk 26 Bangkok, 10260 Thailand | |
| Phone | 66 2 749 5044 |
| Website | auroradesign.co.th |
Stock Details
| Ticker Symbol | AURA |
| Exchange | Stock Exchange of Thailand |
| Stock Type | Common Stock |
| Fiscal Year | January - December |
| Reporting Currency | THB |
| ISIN Number | THB100010008 |
| SIC Code | 5944 |
Key Executives
| Name | Position |
|---|---|
| Subhasiddhi Rakkasikorn | Deputy Chief Executive Officer, Acting Chief Operating Officer and Executive Director |
| Aniwat Srirungthum | Chief Executive Officer and Executive Director |
| Pijittra Trirattanathada | Chief Financial Officer |
| Anipat Srirungthum | Chief Marketing Officer |
| Wimonsri Srirungthum | Chief Procurement Officer and Executive Director |
| Anirut Srirungthum | Chief Retail Development Officer |
| Tharinee Sillapapongs | Assistant Vice President of Accounting and Chief Accountant |
| Mathura Suthiprapa | Head of Investor Relations |
| Chamapun Saikulpradit | Compliance Manage and Head of Compliance |
| Lieutenant Haripong Junya | Assistant Vice President of Internal Audit and Head of Internal Audit |