Booking Holdings Stock Forecast

Stock Price Forecast

The 28 analysts with 12-month price forecasts for Booking Holdings stock have an average target of 5,886, with a low estimate of 4,495 and a high estimate of 6,700. The average target predicts an increase of 27.59% from the current stock price of 4,613.28.

Analyst Consensus: Buy

Target	Low	Average	Median	High
Price	$4,495	$5,886	$6,000	$6,700
Change	-2.56%	+27.59%	+30.06%	+45.23%

Analyst Ratings

The average analyst rating for Booking Holdings stock from 29 stock analysts is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.

Recommendation Trends

Rating	Oct '25	Nov '25	Dec '25	Jan '26	Feb '26	Mar '26
Strong Buy	10	10	10	11	10	10
Buy	12	13	11	11	14	13
Hold	8	5	5	6	6	6
Sell	0	0	0	0	0	0
Strong Sell	0	0	0	0	0	0
Total	30	28	26	28	30	29

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Jake Fuller BTIG	BTIG	Strong Buy Reiterates $6,250	Strong Buy	Reiterates	$6,250	+35.48%	Mar 3, 2026
Brian Nowak Morgan Stanley	Morgan Stanley	Hold → Buy Upgrades $6,150 → $5,500	Hold → Buy	Upgrades	$6,150 → $5,500	+19.22%	Feb 24, 2026
Shyam Patil Susquehanna	Susquehanna	Buy Maintains $6,500 → $5,000	Buy	Maintains	$6,500 → $5,000	+8.38%	Feb 20, 2026
Stephen Ju UBS	UBS	Strong Buy Maintains $6,608 → $6,485	Strong Buy	Maintains	$6,608 → $6,485	+40.57%	Feb 19, 2026
Ronald Josey Citigroup	Citigroup	Strong Buy Maintains $6,500 → $6,250	Strong Buy	Maintains	$6,500 → $6,250	+35.48%	Feb 19, 2026

More Analyst Ratings

Financial Forecast

Revenue This Year

30.51B

from 26.92B

13.36%

from 26.92B

Revenue Next Year

33.12B

from 30.51B

8.53%

from 30.51B

EPS This Year

272.39

from 165.57

64.52%

from 165.57

EPS Next Year

318.02

from 272.39

16.75%

from 272.39

Fiscal Year	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026	FY 2027
Period Ending	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026	Dec 31, 2027
Revenue	10.96B	17.09B	21.37B	23.74B	26.92B	30.51B	33.12B
Revenue Growth	61.24%	55.96%	25.01%	11.11%	13.39%	13.36%	8.53%
EPS	28.17	76.35	117.40	172.69	165.57	272.39	318.02
EPS Growth	1,856.34%	171.03%	53.77%	47.10%	-4.12%	64.52%	16.75%
Forward PE	-	-	-	-	-	16.94	14.51
No. Analysts	-	-	-	-	-	39	35

Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.

Revenue Forecast

Revenue	2026	2027
High	31.8B	35.0B
Avg	30.5B	33.1B
Low	28.4B	30.5B

Revenue Growth

Revenue Growth	2026	2027
High	18.1%	14.8%
Avg	13.4%	8.5%
Low	5.4%	-0.2%

EPS Forecast

EPS	2026	2027
High	295.94	352.87
Avg	272.39	318.02
Low	235.88	265.99

EPS Growth

EPS Growth	2026	2027
High	78.7%	29.5%
Avg	64.5%	16.7%
Low	42.5%	-2.4%

Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.