Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
173.38
-4.14 (-2.33%)
At close: Apr 28, 2026, 4:00 PM EDT
165.33
-8.05 (-4.64%)
After-hours: Apr 28, 2026, 6:24 PM EDT
Booking Holdings Stock Forecast
Stock Price Forecast
The 30 analysts with 12-month price forecasts for Booking Holdings stock have an average target of 234.17, with a low estimate of 179.8 and a high estimate of 265.2. The average target predicts an increase of 35.06% from the current stock price of 173.38.
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Booking Holdings stock from 31 stock analysts is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 10 | 10 | 11 | 10 | 10 | 12 |
| Buy | 13 | 11 | 11 | 14 | 13 | 13 |
| Hold | 5 | 5 | 6 | 6 | 6 | 6 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 28 | 26 | 28 | 30 | 29 | 31 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| UBS | UBS | Strong Buy Maintains $259 → $260 | Strong Buy | Maintains | $259 → $260 | +49.96% | Apr 27, 2026 |
| B. Riley Securities | B. Riley Securities | Strong Buy Maintains $272 → $264 | Strong Buy | Maintains | $272 → $264 | +52.27% | Apr 27, 2026 |
| Deutsche Bank | Deutsche Bank | Strong Buy Maintains $5,713 → $210 | Strong Buy | Maintains | $5,713 → $210 | +21.12% | Apr 21, 2026 |
| Wells Fargo | Wells Fargo | Hold Maintains $215 → $214 | Hold | Maintains | $215 → $214 | +23.43% | Apr 14, 2026 |
| B. Riley Securities | B. Riley Securities | Strong Buy Maintains $272 | Strong Buy | Maintains | $272 | +56.88% | Apr 10, 2026 |
Financial Forecast
Revenue This Year
30.53B
from 26.92B
Increased by 13.43%
Revenue Next Year
33.13B
from 30.53B
Increased by 8.50%
EPS This Year
10.89
from 6.62
Increased by 64.44%
EPS Next Year
12.76
from 10.89
Increased by 17.16%
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|
| High | 31.9B | 35.0B | ||||||
| Avg | 30.5B | 33.1B | ||||||
| Low | 28.9B | 31.2B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|
| High | 18.5% | 14.7% | ||||||
| Avg | 13.4% | 8.5% | ||||||
| Low | 7.4% | 2.2% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|
| High | 11.84 | 14.11 | ||||||
| Avg | 10.89 | 12.76 | ||||||
| Low | 9.44 | 10.64 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|
| High | 78.7% | 29.6% | ||||||
| Avg | 64.4% | 17.2% | ||||||
| Low | 42.5% | -2.3% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.