Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
173.38
-4.14 (-2.33%)
At close: Apr 28, 2026, 4:00 PM EDT
165.84
-7.54 (-4.35%)
After-hours: Apr 28, 2026, 7:59 PM EDT
Booking Holdings Analyst Ratings
Total Analysts
31
Consensus Rating
Buy
Price Target
$234.17
Upside
+35.06%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| UBS | UBS | Strong Buy Maintains $259 → $260 | Strong Buy | Maintains | $259 → $260 | +49.96% | Apr 27, 2026 |
| B. Riley Securities | B. Riley Securities | Strong Buy Maintains $272 → $264 | Strong Buy | Maintains | $272 → $264 | +52.27% | Apr 27, 2026 |
| Deutsche Bank | Deutsche Bank | Strong Buy Maintains $5,713 → $210 | Strong Buy | Maintains | $5,713 → $210 | +21.12% | Apr 21, 2026 |
| Wells Fargo | Wells Fargo | Hold Maintains $215 → $214 | Hold | Maintains | $215 → $214 | +23.43% | Apr 14, 2026 |
| B. Riley Securities | B. Riley Securities | Strong Buy Maintains $272 | Strong Buy | Maintains | $272 | +56.88% | Apr 10, 2026 |
| Tigress Financial | Tigress Financial | Strong Buy Maintains $244 → $260 | Strong Buy | Maintains | $244 → $260 | +49.96% | Apr 8, 2026 |
| DA Davidson | DA Davidson | Strong Buy Maintains $240 | Strong Buy | Maintains | $240 | +38.42% | Apr 8, 2026 |
| BTIG | BTIG | Strong Buy Reiterates $250 | Strong Buy | Reiterates | $250 | +44.19% | Apr 7, 2026 |
| Bernstein | Bernstein | Hold Maintains $188 | Hold | Maintains | $188 | +8.43% | Apr 6, 2026 |
| Truist Securities | Truist Securities | Strong Buy Maintains $232 → $231 | Strong Buy | Maintains | $232 → $231 | +33.35% | Apr 6, 2026 |
| Wells Fargo | Wells Fargo | Hold Maintains $218 → $215 | Hold | Maintains | $218 → $215 | +24.05% | Apr 1, 2026 |
| BTIG | BTIG | Strong Buy Reiterates $250 | Strong Buy | Reiterates | $250 | +44.19% | Mar 3, 2026 |
| Morgan Stanley | Morgan Stanley | Hold → Buy Upgrades $246 → $220 | Hold → Buy | Upgrades | $246 → $220 | +26.89% | Feb 24, 2026 |
| Susquehanna | Susquehanna | Buy Maintains $260 → $200 | Buy | Maintains | $260 → $200 | +15.35% | Feb 20, 2026 |
| UBS | UBS | Strong Buy Maintains $264 → $259 | Strong Buy | Maintains | $264 → $259 | +49.61% | Feb 19, 2026 |
| Citigroup | Citigroup | Strong Buy Maintains $260 → $250 | Strong Buy | Maintains | $260 → $250 | +44.19% | Feb 19, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.