Booking Holdings Inc. (BKNG)
NASDAQ: BKNG · Real-Time Price · USD
4,550.43
-52.35 (-1.14%)
At close: Mar 6, 2026, 4:00 PM EST
4,540.02
-10.41 (-0.23%)
After-hours: Mar 6, 2026, 7:35 PM EST
Booking Holdings Analyst Ratings
Total Analysts
29
Consensus Rating
Buy
Price Target
$5,886.00
Upside
+29.35%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| BTIG | BTIG | Strong Buy Reiterates $6,250 | Strong Buy | Reiterates | $6,250 | +37.35% | Mar 3, 2026 |
| Morgan Stanley | Morgan Stanley | Hold → Buy Upgrades $6,150 → $5,500 | Hold → Buy | Upgrades | $6,150 → $5,500 | +20.87% | Feb 24, 2026 |
| Susquehanna | Susquehanna | Buy Maintains $6,500 → $5,000 | Buy | Maintains | $6,500 → $5,000 | +9.88% | Feb 20, 2026 |
| UBS | UBS | Strong Buy Maintains $6,608 → $6,485 | Strong Buy | Maintains | $6,608 → $6,485 | +42.51% | Feb 19, 2026 |
| Citigroup | Citigroup | Strong Buy Maintains $6,500 → $6,250 | Strong Buy | Maintains | $6,500 → $6,250 | +37.35% | Feb 19, 2026 |
| Benchmark | Benchmark | Strong Buy Maintains $6,400 → $5,600 | Strong Buy | Maintains | $6,400 → $5,600 | +23.07% | Feb 19, 2026 |
| Piper Sandler | Piper Sandler | Hold Reiterates $5,750 → $5,000 | Hold | Reiterates | $5,750 → $5,000 | +9.88% | Feb 19, 2026 |
| Oppenheimer | Oppenheimer | Buy Maintains $6,500 → $6,000 | Buy | Maintains | $6,500 → $6,000 | +31.86% | Feb 19, 2026 |
| RBC Capital | RBC Capital | Buy Reiterates $6,100 | Buy | Reiterates | $6,100 | +34.05% | Feb 19, 2026 |
| Barclays | Barclays | Buy Maintains $6,250 → $5,500 | Buy | Maintains | $6,250 → $5,500 | +20.87% | Feb 19, 2026 |
| Wells Fargo | Wells Fargo | Hold Maintains $5,954 → $5,456 | Hold | Maintains | $5,954 → $5,456 | +19.90% | Feb 19, 2026 |
| Cantor Fitzgerald | Cantor Fitzgerald | Hold Maintains $5,830 → $4,495 | Hold | Maintains | $5,830 → $4,495 | -1.22% | Feb 19, 2026 |
| DA Davidson | DA Davidson | Strong Buy Maintains $6,600 → $6,000 | Strong Buy | Maintains | $6,600 → $6,000 | +31.86% | Feb 19, 2026 |
| BMO Capital | BMO Capital | Buy Maintains $6,000 → $6,200 | Buy | Maintains | $6,000 → $6,200 | +36.25% | Feb 19, 2026 |
| BTIG | BTIG | Strong Buy Reiterates $6,250 | Strong Buy | Reiterates | $6,250 | +37.35% | Feb 19, 2026 |
| BTIG | BTIG | Strong Buy Reiterates $6,250 | Strong Buy | Reiterates | $6,250 | +37.35% | Feb 13, 2026 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.