Harley-Davidson, Inc. (HOG)
| Market Cap | 2.76B |
| Revenue (ttm) | 4.66B |
| Net Income (ttm) | 501.15M |
| Shares Out | 118.14M |
| EPS (ttm) | 4.04 |
| PE Ratio | 5.78 |
| Forward PE | 16.29 |
| Dividend | $0.72 (3.08%) |
| Ex-Dividend Date | Dec 9, 2025 |
| Volume | 2,544,262 |
| Open | 23.71 |
| Previous Close | 23.73 |
| Day's Range | 23.29 - 23.86 |
| 52-Week Range | 20.45 - 34.09 |
| Beta | 1.33 |
| Analysts | Buy |
| Price Target | 28.00 (+19.86%) |
| Earnings Date | Nov 4, 2025 |
About HOG
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail custo... [Read more]
Financial Performance
In 2024, Harley-Davidson's revenue was $5.19 billion, a decrease of -11.13% compared to the previous year's $5.84 billion. Earnings were $455.36 million, a decrease of -35.56%.
Financial StatementsAnalyst Forecast
According to 7 analysts, the average rating for HOG stock is "Buy." The 12-month stock price target is $28.0, which is an increase of 19.86% from the latest price.
News
Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 6.50% Medium-Term Notes due 2028
MILWAUKEE , Dec. 2, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc. (NYSE:HOG), today announced it is giving notice for t...
Harley-Davidson, Inc. Declares Dividend
MILWAUKEE , Nov. 25, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the fourth quarter of 2025. The dividend is payab...
Harley-Davidson Financial Services, Inc. Announces Results of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029
MILWAUKEE , Nov. 24, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the expiration and results of its t...
Harley-Davidson Financial Services, Inc. Announces Pricing of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029
MILWAUKEE , Nov. 21, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the pricing of its tender offers to...
Harley-Davidson Financial Services, Inc. Announces Launch of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029
MILWAUKEE , Nov. 17, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the commencement of tender offers t...
Harley-Davidson, Inc. (HOG) Q3 2025 Earnings Call Transcript
Harley-Davidson, Inc. ( HOG) Q3 2025 Earnings Call November 4, 2025 9:00 AM EST Company Participants Shawn Collins - Director of Investor Relations Arthur Starrs - CEO, President & Director Jonathan ...
Harley Davidson shares surge after Q3 earnings beat despite weak motorcycle sales
Harley-Davidson Inc. reported third-quarter results that surpassed Wall Street expectations, though the figures revealed underlying challenges in its core motorcycle business. The Milwaukee-based moto...
Harley-Davidson Smashed Earnings Expectations. Why the Stock Is Down.
Tuesday, Harley-Davidson announced third-quarter earnings per share of $3.10 from sales of $1.3 billion. Wall Street was looking for EPS of $1.53 from sales of $1 billion.
Harley-Davidson Profit Rises Despite Weak Consumer Confidence
Harley-Davidson reported higher third-quarter profit, but said demand for motorcycles remains soft due to economic uncertainty and global tariffs
Harley-Davidson Delivers Third Quarter Financial Results
MILWAUKEE , Nov. 4, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported third quarter 2025 results. "Our Q3 results demonstrate the posi...
Harley-Davidson's third-quarter profit rises
Harley-Davidson reported a higher third-quarter profit on Tuesday, helped by cost-saving measures and strong margins from its custom touring models.
HARLEY-DAVIDSON REVEALS SELECT NEW 2026 MOTORCYCLES SHIPPING SOON TO WORLDWIDE AUTHORIZED DEALERSHIPS
Additional New Harley-Davidson ® Motorcycles to Debut Jan. 14, 2026 MILWAUKEE , Nov. 3, 2025 /PRNewswire/ -- Harley-Davidson today revealed select new models from its 2026 motorcycle line up on H-D.co...
Sell Harley Stock, Analyst Says. 2 Factors ‘Overwhelming' the Motorcycle Industry.
Morgan Stanley's Stephen Grambling points to low pricing power and weak secular trends for his downgrade to Sell from Hold.
Harley-Davidson, Inc. To Report Third Quarter 2025 Results on November 4, 2025
Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE , Oct. 15, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its third quarter 2025 financial results before market hours Tu...
Harley-Davidson and Realtree® Release "Get Lost" Collaboration
Inspired by Realtree's iconic camouflage and Harley-Davidson's call to adventure, this capsule collection is made to disappear into the wild or stand out on the road MILWAUKEE , Oct. 2, 2025 /PRNewswi...
Harley-Davidson, Inc. Announces Appointment of Two New Independent Directors
MILWAUKEE , Sept. 15, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson") (NYSE: HOG) today announced that its Board of Directors ("Board") has appointed two new independent directors, Dani...
Harley-Davidson Achieves Milestone in Strategic Partnership with KKR and PIMCO with Completion of Sale of Residual Interests in Securitized Consumer Loan Receivables
Represents an important step in the recently announced strategic partnership with KKR and PIMCO to transform Harley-Davidson Financial Services (HDFS) into a capital-light and derisked business that w...
Harley-Davidson Names New CEO as Motorcycle Maker's Shakeup Continues
The shakeup of Harley-Davidson (HOG) continued Monday as the struggling motorcycle maker named a new CEO.
Harley-Davidson Names Topgolf Leader as New CEO
Departing CEO Jochen Zeitz recently survived an activist challenge. The transition to the new leadership will take effect Oct. 1.
Harley-Davidson names Topgolf's Arthur Starrs as new CEO
Harley-Davidson on Monday named Arthur Starrs as its next CEO, effective October 1, ending a prolonged search for a candidate to succeed incumbent Jochen Zeitz.
Harley-Davidson Appoints Artie Starrs as President and Chief Executive Officer
MILWAUKEE, Wis. , Aug. 4, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (NYSE: HOG) today announced that its Board of Directors ("Board") has appointed Artie Starrs a...
Harley-Davidson (HOG) Q2 Revenue Up 19%
Harley-Davidson (HOG) Q2 Revenue Up 19%
Harley-Davidson Stock Jumps as Partners Buy Stakes in Financing Arm
Harley-Davidson (HOG) expects to have $1.25 billion in new discretionary cash at its disposal thanks to the sale of nearly 10% of its financing division. Shares of the motorcycle retailer are up about...
Motorcycle sales keep falling, but Harley's stock is soaring. Here's why.
Harley-Davidson again reported disappointing motorcycle sales, but its stock is rallying after a partnership between its financial-services business and KKR and Pimco.
Harley Davidon shares jump 16% after plans to monetise finance unit to private equity
Shares of Harley-Davidson Inc. surged as much as 24% on Wednesday—their biggest gain since October 2020—after the iconic motorcycle manufacturer announced a major monetization effort involving its fin...