Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
25.19
-0.27 (-1.06%)
At close: Jun 26, 2026, 4:00 PM EDT
25.00
-0.19 (-0.75%)
After-hours: Jun 26, 2026, 7:49 PM EDT
Harley-Davidson Stock Forecast
Stock Price Forecast
The 7 analysts with 12-month price forecasts for Harley-Davidson stock have an average target of 24.14, with a low estimate of 15 and a high estimate of 30. The average target predicts a decrease of -4.17% from the current stock price of 25.19.
Analyst Consensus: Hold
* Price targets were last updated on May 19, 2026.
Analyst Ratings
The average analyst rating for Harley-Davidson stock from 16 stock analysts is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 5 | 5 | 5 | 5 | 5 | 5 |
| Buy | 1 | 1 | 1 | 0 | 0 | 0 |
| Hold | 8 | 8 | 8 | 9 | 9 | 9 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 1 | 1 | 2 | 2 | 2 | 2 |
| Total | 15 | 15 | 16 | 16 | 16 | 16 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Sell Reiterates $12 → $15 | Sell | Reiterates | $12 → $15 | -40.45% | May 19, 2026 |
| UBS | UBS | Hold Reiterates $19 → $26 | Hold | Reiterates | $19 → $26 | +3.22% | May 11, 2026 |
| Bank of America Securities | Bank of America Securities | Buy Maintains n/a | Buy | Maintains | n/a | n/a | May 7, 2026 |
| Citi | Citi | Hold Maintains $23 → $26 | Hold | Maintains | $23 → $26 | +3.22% | May 7, 2026 |
| Robert W. Baird | Robert W. Baird | Hold Maintains $24 → $28 | Hold | Maintains | $24 → $28 | +11.16% | May 7, 2026 |
Financial Forecast
Revenue This Year
3.78B
from 4.47B
Decreased by -15.44%
Revenue Next Year
3.94B
from 3.78B
Increased by 4.23%
EPS This Year
0.33
from 2.78
Decreased by -88.05%
EPS Next Year
1.90
from 0.33
Increased by 470.32%
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 3.9B | 4.1B | |
| Avg | 3.8B | 3.9B | |
| Low | 3.7B | 3.8B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | -13.8% | 9.6% | |
| Avg | -15.4% | 4.2% | |
| Low | -17.3% | 0.2% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 0.45 | 2.39 | |
| Avg | 0.33 | 1.90 | |
| Low | 0.11 | 1.50 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | -83.8% | 619.3% | |
| Avg | -88.0% | 470.3% | |
| Low | -95.9% | 351.4% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.