Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
23.41
+0.44 (1.92%)
At close: Apr 28, 2026, 4:00 PM EDT
23.42
+0.01 (0.04%)
After-hours: Apr 28, 2026, 7:00 PM EDT
Harley-Davidson Stock Forecast
Stock Price Forecast
The 7 analysts with 12-month price forecasts for Harley-Davidson stock have an average target of 24, with a low estimate of 15 and a high estimate of 32. The average target predicts an increase of 2.52% from the current stock price of 23.41.
Analyst Consensus: Hold
* Price targets were last updated on Mar 11, 2026.
Analyst Ratings
The average analyst rating for Harley-Davidson stock from 7 stock analysts is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 3 | 3 | 3 | 3 | 3 | 2 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 3 | 3 | 3 | 3 | 3 | 3 |
| Sell | 1 | 1 | 1 | 1 | 2 | 2 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 7 | 7 | 7 | 7 | 8 | 7 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Wells Fargo | Wells Fargo | Sell Initiates $15 | Sell | Initiates | $15 | -35.92% | Mar 11, 2026 |
| UBS | UBS | Hold Maintains $27 → $19 | Hold | Maintains | $27 → $19 | -18.84% | Mar 4, 2026 |
| Citigroup | Citigroup | Hold Maintains $28 → $23 | Hold | Maintains | $28 → $23 | -1.75% | Jan 14, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $25 → $21 | Sell | Maintains | $25 → $21 | -10.29% | Nov 19, 2025 |
| UBS | UBS | Hold Maintains $28 → $27 | Hold | Maintains | $28 → $27 | +15.34% | Nov 13, 2025 |
Financial Forecast
Revenue This Year
3.75B
from 4.47B
Decreased by -16.26%
Revenue Next Year
3.89B
from 3.75B
Increased by 3.79%
EPS This Year
0.39
from 2.78
Decreased by -85.93%
EPS Next Year
1.54
from 0.39
Increased by 293.96%
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|
| High | 4.3B | 4.4B | ||||||
| Avg | 3.7B | 3.9B | ||||||
| Low | 3.5B | 3.6B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|
| High | -4.9% | 16.3% | ||||||
| Avg | -16.3% | 3.8% | ||||||
| Low | -21.6% | -3.6% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|
| High | 2.63 | 2.00 | ||||||
| Avg | 0.39 | 1.54 | ||||||
| Low | 0.01 | 0.83 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 | 2029 | 2030 | 2031 | 2032 | 2033 |
|---|---|---|---|---|---|---|---|---|
| High | -5.7% | 409.1% | ||||||
| Avg | -85.9% | 294.0% | ||||||
| Low | -99.6% | 112.6% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.