Harley-Davidson, Inc. (HOG)
| Market Cap | 2.65B |
| Revenue (ttm) | 4.32B |
| Net Income (ttm) | 230.41M |
| Shares Out | 105.27M |
| EPS (ttm) | 1.94 |
| PE Ratio | 12.98 |
| Forward PE | 28.74 |
| Dividend | $0.75 (2.98%) |
| Ex-Dividend Date | Jun 8, 2026 |
| Volume | 14,386,906 |
| Open | 25.31 |
| Previous Close | 25.46 |
| Day's Range | 25.03 - 25.95 |
| 52-Week Range | 17.09 - 31.25 |
| Beta | 1.28 |
| Analysts | Hold |
| Price Target | 25.64 (+1.79%) |
| Earnings Date | Jul 29, 2026 |
About HOG
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its p... [Read more]
Financial Performance
In 2025, Harley-Davidson's revenue was $4.47 billion, a decrease of -13.76% compared to the previous year's $5.19 billion. Earnings were $338.74 million, a decrease of -25.61%.
Financial StatementsAnalyst Forecast
According to 16 analysts, the average rating for HOG stock is "Hold." The 12-month stock price target is $25.64, which is an increase of 1.79% from the latest price.
News
Harley dealers blast Indian Motorcycle over attack ad targeting CEO Artie Starrs being ‘from a pizza company'
Indian posted an ad mocking CEO Artie Starrs -- a move that has fueled speculation about a broader anti-Harley social media campaign.
Harley-Davidson to bring Revolution Max production back to US
Harley-Davidson said on Tuesday it is bringing production of the Revolution Max engine platform for North America back to the U.S.
Harley‑Davidson Announces Return of Revolution® Max Production to U.S. Facilities
Move supports Back to the Bricks strategy and leans into Company's American manufacturing footprint MILWAUKEE, June 9, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson" or the "Company") (...
Harley-Davidson under fire from Robby Starbuck over alleged 'woke' leadership
Conservative activist Robby Starbuck warns Harley-Davidson's recent executive hires risk alienating American riders fed up with wokeness and DEI.
Robby Starbuck renews Harley-Davidson boycott call over alleged ‘woke' leadership: ‘Leave and go to another brand'
“I regret to inform you unfortunately today I am going to have to expose them again,” Starbuck said in a new social media post from Wednesday.
Harley-Davidson, Inc. to Present at Baird 2026 Global Consumer, Technology & Services Conference
MILWAUKEE, June 2, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company") (NYSE: HOG) announced today that it will present at Baird 2026 Global Consumer, Technology & Services Conference at the In...
Harley-Davidson, Inc. Declares Dividend
MILWAUKEE, May 21, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the second quarter of 2026. The dividend is payab...
Harley-Davidson Transcript: AGM 2026
The meeting introduced a new strategic plan to address a challenging 2025 and drive long-term growth. All board and management proposals passed, while a shareholder climate transition plan proposal was not approved. Key risks and the need for disciplined execution were discussed.
Harley-Davidson Stock Pops on Solid Earnings. It Has a Turnaround Plan.
The motorcycle maker reported earnings per share of 22 cents from sales of $1.2 billion. Wall Street was looking for earnings per share of 22 cents from sales of $1 billion.
Harley-Davidson Earnings Call Transcript: Q1 2026
Q1 2026 saw 8% global retail sales growth, led by North America, but revenue and margins declined due to HDFS restructuring and higher tariffs. The Back to the Bricks plan aims to restore volume, expand the portfolio, and boost dealer profitability, with guidance reaffirmed and optimism for the year.
Harley-Davidson Earnings release: Q1 2026
Harley-Davidson released its Q1 2026 earnings on May 5, 2026, summarizing the period's financial results.
Harley-Davidson Slides: Q1 2026
Harley-Davidson has posted slides in relation to its Q1 2026 quarterly earnings report, which was published on May 5, 2026.
Harley-Davidson Quarterly report: Q1 2026
Harley-Davidson has published its Q1 2026 quarterly earnings report on May 5, 2026.
Harley-Davidson's New Boss Wants to Sell You a Bike You Can Actually Afford
The motorcycle company's new chief executive, Artie Starrs, hopes to increase sales with lower-priced bikes.
Harley-Davidson Announces "Back to the Bricks" Strategic Plan to Restore Performance and Deliver Profitable Growth
Strategy Leverages Harley-Davidson's Competitive Advantages to Restore Volumes and Build Platform for Value Creation; Targeting over $350 million of HDMC EBITDA in 2027 Conference Call at 8 a.m. CT to...
Harley-Davidson Delivers First Quarter Financial Results
MILWAUKEE, May 5, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported first quarter 2026 results. "We're pleased with our first quarter r...
Harley-Davidson bets on affordable models, dealer network in latest turnaround effort
Harley-Davidson outlined a new strategy on Tuesday focused on lower-priced motorcycles and its dealer network to help shore up volumes, under new top boss Artie Starrs.
Harley-Davidson recalls around 88,000 motorcycles over Airbox Baseplate issue, NHTSA says
Harley-Davidson is recalling 88,039 motorcycles in the U.S. due to an airbox backplate breather port that may be blocked, allowing pressure to build up inside the crankcase, the U.S. Natio...
Harley-Davidson issues recall for nearly 17,000 motorcycles over brake failure issue
Nearly 17,000 Harley-Davidson motorcycles are being recalled over a potential brake failure linked to insufficient clearance near the body control module.
Dickies® x Harley-Davidson® Return with "Built to Outlast" Collection
This sophomore limited-edition capsule honors those who are known to leave their mark MILWAUKEE, April 22, 2026 /PRNewswire/ -- Dickies® and Harley-Davidson (NYSE:HOG) reunite for their second limited...
Harley-Davidson, Inc. To Report First Quarter 2026 Results and Present Strategic Plan on May 5, 2026
Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE, April 21, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its first quarter 2026 financial results and new strategic plan...
Harley-Davidson Transcript: Status update
HDFS transformed its business model through a strategic partnership with KKR and PIMCO, selling most retail loan assets and reducing capital intensity while maintaining control and operational continuity. 2026 operating income is projected at $45M–$60M, with expectations to triple by 2029.
Harley-Davidson Slides: Status update
Harley-Davidson has posted slides in relation to its latest quarterly earnings report, which was published on April 16, 2026.
Harley-Davidson, Inc. to Host Audio Webcast to Provide an Investor Discussion of Harley-Davidson Financial Services (HDFS) on Thursday, April 16, 2026
Webcast Conference Call Scheduled for Thursday, April 16, 2026 at 9 a.m. CT MILWAUKEE, April 14, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will host an audio webcast to provide an investo...
HARLEY-DAVIDSON LAUNCHES RIDE
A New Global Brand Platform Sets Stage For a New Era of Harley-Davidson, While Honoring Its Heritage MILWAUKEE, April 9, 2026 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) reignites the brand with the gl...