Harley-Davidson, Inc. (HOG)
| Market Cap | 2.62B |
| Revenue (ttm) | 4.47B |
| Net Income (ttm) | 338.74M |
| Shares Out | 111.85M |
| EPS (ttm) | 2.78 |
| PE Ratio | 8.43 |
| Forward PE | 84.91 |
| Dividend | $0.72 (3.07%) |
| Ex-Dividend Date | Mar 2, 2026 |
| Volume | 2,142,219 |
| Open | 23.02 |
| Previous Close | 22.97 |
| Day's Range | 22.83 - 23.73 |
| 52-Week Range | 17.09 - 31.25 |
| Beta | 1.29 |
| Analysts | Hold |
| Price Target | 24.00 (+2.59%) |
| Earnings Date | May 5, 2026 |
About HOG
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its p... [Read more]
Financial Performance
In 2025, Harley-Davidson's revenue was $4.47 billion, a decrease of -13.76% compared to the previous year's $5.19 billion. Earnings were $338.74 million, a decrease of -25.61%.
Financial StatementsAnalyst Forecast
According to 7 analysts, the average rating for HOG stock is "Hold." The 12-month stock price target is $24.0, which is an increase of 2.59% from the latest price.
News
Harley-Davidson issues recall for nearly 17,000 motorcycles over brake failure issue
Nearly 17,000 Harley-Davidson motorcycles are being recalled over a potential brake failure linked to insufficient clearance near the body control module.
Dickies® x Harley-Davidson® Return with "Built to Outlast" Collection
This sophomore limited-edition capsule honors those who are known to leave their mark MILWAUKEE, April 22, 2026 /PRNewswire/ -- Dickies® and Harley-Davidson (NYSE:HOG) reunite for their second limited...
Harley-Davidson, Inc. To Report First Quarter 2026 Results and Present Strategic Plan on May 5, 2026
Webcast Conference Call Scheduled for 8 a.m. CT MILWAUKEE, April 21, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its first quarter 2026 financial results and new strategic plan...
Harley-Davidson Transcript: Status update
HDFS transformed its business model through a strategic partnership with KKR and PIMCO, selling most retail loan assets and reducing capital intensity while maintaining control and operational continuity. 2026 operating income is projected at $45M–$60M, with expectations to triple by 2029.
Harley-Davidson, Inc. to Host Audio Webcast to Provide an Investor Discussion of Harley-Davidson Financial Services (HDFS) on Thursday, April 16, 2026
Webcast Conference Call Scheduled for Thursday, April 16, 2026 at 9 a.m. CT MILWAUKEE, April 14, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will host an audio webcast to provide an investo...
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HARLEY-DAVIDSON LAUNCHES RIDE
A New Global Brand Platform Sets Stage For a New Era of Harley-Davidson, While Honoring Its Heritage MILWAUKEE, April 9, 2026 /PRNewswire/ -- Harley-Davidson (NYSE:HOG) reignites the brand with the gl...
The Big 3: HOG, WMT, MRVL
AI chips, retails giants, and legacy motorcycles take Don Kaufman's (@Theotrade) focus amid a sharp rally on headlines of a U.S.-Iran ceasefire. He sees Harley Davidson (HOG) shares hitting the gas in...
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Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding €700,000,000 5.125 per cent. Guaranteed Notes due 2026
MILWAUKEE, March 5, 2026 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc. (NYSE:HOG), today announced it is giving notice for t...
Harley-Davidson, Inc. to Present at Citi's 2026 Global Consumer & Retail Conference
MILWAUKEE, March 3, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) announced today that it will present at Citi's 2026 Global Consumer & Retail Con...
Harley-Davidson, Inc. Declares Dividend
MILWAUKEE, Feb. 13, 2026 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.1875 per share for the first quarter of 2026. The dividend is payab...
This iconic American brand's debt may be on the verge of junk status
A day after Harley-Davidson reported weaker quarterly earnings, the famed motorcycle maker got a warning that its debt ratings may be cut to junk by spring.
Harley-Davidson Stock Plunges Then Pops After Earnings Report. This Is Why.
Harley reported a per-share loss of $2.44, from sales of $496 million. Wall Street was looking for a $1.07 loss from sales of $485 million.
Harley-Davidson Earnings Call Transcript: Q4 2025
2025 saw significant revenue and earnings declines amid macro and inventory challenges, but decisive actions on inventory, cost savings, and dealer support are underway. 2026 is a transition year with margin pressure expected, while new models and a capital-light HDFS model position the business for future growth.
Harley-Davidson Loss Widens on Falling Motorcycle Sales
Harley-Davidson more than doubled its loss in the fourth quarter as motorcycle sales continued to slump.
Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2026 Outlook
MILWAUKEE, Feb. 10, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported fourth quarter and full year 2025 results and provided its 2026 o...
Harley-Davidson's fourth-quarter loss widens
Harley-Davidson reported a wider loss in the fourth quarter on Tuesday, hurt by a pullback in consumer spending toward recreational vehicles.
India-US trade deal gives tariff-free access to Harley bikes, no reprieve for Tesla
India will slash tariffs on high-end American cars to 30% from as high as 110% and eliminate duties on Harley-Davidson bikes under an interim trade pact, an official said, but will not make concession...
Harley-Davidson, Inc. To Report Fourth Quarter and Year-End 2025 Results on February 10, 2026
Webcast Conference Call Scheduled for 8 a.m. CST MILWAUKEE, Jan. 26, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its fourth quarter and year-end 2025 financial results before m...
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Harley-Davidson Makes Executive Changes Under New CEO
The motorcycle maker is expanding responsibility for its finance chief and bringing back a company veteran as chief operating officer, firming up the top ranks under new Chief Executive Artie Starrs.
Harley-Davidson Announces Key Leadership Changes
Focus on Strengthening Commercial, Dealer, Marketing and Operational Infrastructure MILWAUKEE , Dec. 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) tod...
Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 6.50% Medium-Term Notes due 2028
MILWAUKEE , Dec. 2, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc. (NYSE:HOG), today announced it is giving notice for t...
Harley-Davidson Financial Services, Inc. Announces Results of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029
MILWAUKEE , Nov. 24, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the expiration and results of its t...