Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
19.08
-0.38 (-1.95%)
At close: Mar 5, 2026, 4:00 PM EST
19.18
+0.10 (0.52%)
After-hours: Mar 5, 2026, 7:39 PM EST
Harley-Davidson Stock Forecast
Stock Price Forecast
The 7 analysts with 12-month price forecasts for Harley-Davidson stock have an average target of 26.29, with a low estimate of 19 and a high estimate of 32. The average target predicts an increase of 37.79% from the current stock price of 19.08.
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for Harley-Davidson stock from 7 stock analysts is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 3 | 3 | 3 | 3 | 3 | 3 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 3 | 3 | 3 | 3 | 3 | 3 |
| Sell | 1 | 1 | 1 | 1 | 1 | 1 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 7 | 7 | 7 | 7 | 7 | 7 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| UBS | UBS | Hold Maintains $27 → $19 | Hold | Maintains | $27 → $19 | -0.42% | Mar 4, 2026 |
| Citigroup | Citigroup | Hold Maintains $28 → $23 | Hold | Maintains | $28 → $23 | +20.55% | Jan 14, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $25 → $21 | Sell | Maintains | $25 → $21 | +10.06% | Nov 19, 2025 |
| UBS | UBS | Hold Maintains $28 → $27 | Hold | Maintains | $28 → $27 | +41.51% | Nov 13, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $34 → $30 | Strong Buy | Maintains | $34 → $30 | +57.23% | Nov 10, 2025 |
Financial Forecast
Revenue This Year
3.71B
from 4.47B
Decreased by -17.15%
Revenue Next Year
3.84B
from 3.71B
Increased by 3.53%
EPS This Year
0.24
from 2.78
Decreased by -91.26%
EPS Next Year
1.56
from 0.24
Increased by 542.26%
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 3.9B | 4.1B | |||
| Avg | 3.7B | 3.8B | |||
| Low | 3.5B | 3.6B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | -12.0% | 11.3% | |||
| Avg | -17.2% | 3.5% | |||
| Low | -21.6% | -3.8% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 0.42 | 2.11 | |||
| Avg | 0.24 | 1.56 | |||
| Low | 0.01 | 0.83 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | -84.9% | 767.4% | |||
| Avg | -91.3% | 542.3% | |||
| Low | -99.6% | 242.3% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.