Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
18.00
-0.39 (-2.12%)
At close: Feb 27, 2026, 4:00 PM EST
18.08
+0.08 (0.47%)
After-hours: Feb 27, 2026, 7:58 PM EST
Harley-Davidson Stock Forecast
Stock Price Forecast
The 7 analysts with 12-month price forecasts for Harley-Davidson stock have an average target of 27.43, with a low estimate of 21 and a high estimate of 32. The average target predicts an increase of 52.39% from the current stock price of 18.00.
Analyst Consensus: Buy
* Price targets were last updated on Jan 14, 2026.
Analyst Ratings
The average analyst rating for Harley-Davidson stock from 7 stock analysts is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Sep '25 | Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 3 | 3 | 3 | 3 | 3 | 3 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 4 | 3 | 3 | 3 | 3 | 3 |
| Sell | 0 | 1 | 1 | 1 | 1 | 1 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 7 | 7 | 7 | 7 | 7 | 7 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Citigroup | Citigroup | Hold Maintains $28 → $23 | Hold | Maintains | $28 → $23 | +27.78% | Jan 14, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $25 → $21 | Sell | Maintains | $25 → $21 | +16.67% | Nov 19, 2025 |
| UBS | UBS | Hold Maintains $28 → $27 | Hold | Maintains | $28 → $27 | +50.00% | Nov 13, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $34 → $30 | Strong Buy | Maintains | $34 → $30 | +66.67% | Nov 10, 2025 |
| Morgan Stanley | Morgan Stanley | Hold → Sell Downgrades $27 → $25 | Hold → Sell | Downgrades | $27 → $25 | +38.89% | Oct 27, 2025 |
Financial Forecast
Revenue This Year
3.71B
from 4.47B
Decreased by -16.97%
Revenue Next Year
3.84B
from 3.71B
Increased by 3.47%
EPS This Year
2.10
from 2.78
Decreased by -24.37%
EPS Next Year
2.85
from 2.10
Increased by 35.63%
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 3.9B | 4.1B | |||
| Avg | 3.7B | 3.8B | |||
| Low | 3.5B | 3.6B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | -12.0% | 11.1% | |||
| Avg | -17.0% | 3.5% | |||
| Low | -21.6% | -4.0% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 3.62 | 4.61 | |||
| Avg | 2.10 | 2.85 | |||
| Low | 1.32 | 2.25 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 30.3% | 119.2% | |||
| Avg | -24.4% | 35.6% | |||
| Low | -52.4% | 7.2% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.