Harley-Davidson, Inc. (HOG)
NYSE: HOG · Real-Time Price · USD
23.36
-0.37 (-1.56%)
At close: Dec 5, 2025, 4:00 PM EST
23.22
-0.14 (-0.60%)
After-hours: Dec 5, 2025, 7:34 PM EST
Harley-Davidson Analyst Ratings
Total Analysts
7
Consensus Rating
Buy
Price Target
$28.00
Upside
+19.86%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Sell Maintains $25 → $21 | Sell | Maintains | $25 → $21 | -10.10% | Nov 19, 2025 |
| UBS | UBS | Hold Maintains $28 → $27 | Hold | Maintains | $28 → $27 | +15.58% | Nov 13, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $34 → $30 | Strong Buy | Maintains | $34 → $30 | +28.42% | Nov 10, 2025 |
| Morgan Stanley | Morgan Stanley | Hold → Sell Downgrades $27 → $25 | Hold → Sell | Downgrades | $27 → $25 | +7.02% | Oct 27, 2025 |
| DA Davidson | DA Davidson | Strong Buy Maintains $31 → $34 | Strong Buy | Maintains | $31 → $34 | +45.55% | Aug 25, 2025 |
| UBS | UBS | Hold Maintains $28 → $27 | Hold | Maintains | $28 → $27 | +15.58% | Jul 8, 2025 |
| Citigroup | Citigroup | Hold Maintains $24 → $27 | Hold | Maintains | $24 → $27 | +15.58% | Jun 16, 2025 |
| Baird | Baird | Hold Maintains $26 → $28 | Hold | Maintains | $26 → $28 | +19.86% | May 14, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $35 → $32 | Strong Buy | Maintains | $35 → $32 | +36.99% | May 2, 2025 |
| Citigroup | Citigroup | Hold Maintains $28 → $23 | Hold | Maintains | $28 → $23 | -1.54% | Apr 17, 2025 |
| DA Davidson | DA Davidson | Strong Buy Initiates $31 | Strong Buy | Initiates | $31 | +32.71% | Apr 9, 2025 |
| Baird | Baird | Hold Maintains $32 → $26 | Hold | Maintains | $32 → $26 | +11.30% | Apr 4, 2025 |
| Citigroup | Citigroup | Hold Maintains $29 → $28 | Hold | Maintains | $29 → $28 | +19.86% | Apr 2, 2025 |
| UBS | UBS | Hold Maintains $35 → $28 | Hold | Maintains | $35 → $28 | +19.86% | Feb 20, 2025 |
| Morgan Stanley | Morgan Stanley | Hold Maintains $33 → $31 | Hold | Maintains | $33 → $31 | +32.71% | Feb 6, 2025 |
| Citigroup | Citigroup | Hold Maintains $31 → $29 | Hold | Maintains | $31 → $29 | +24.14% | Feb 6, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.