The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
97.20
-0.43 (-0.44%)
At close: Mar 5, 2026, 4:00 PM EST
97.23
+0.03 (0.03%)
Pre-market: Mar 6, 2026, 9:02 AM EST
The Southern Company Analyst Ratings
Total Analysts
16
Consensus Rating
Hold
Price Target
$97.90
Upside
+0.72%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Evercore ISI Group | Evercore ISI Group | Hold → Buy Upgrades $103 → $111 | Hold → Buy | Upgrades | $103 → $111 | +14.20% | Mar 5, 2026 |
| Keybanc | Keybanc | Sell → Hold Upgrades n/a | Sell → Hold | Upgrades | n/a | n/a | Mar 4, 2026 |
| Scotiabank | Scotiabank | Hold Maintains $101 → $103 | Hold | Maintains | $101 → $103 | +5.97% | Feb 20, 2026 |
| Wells Fargo | Wells Fargo | Sell → Hold Upgrades $84 → $96 | Sell → Hold | Upgrades | $84 → $96 | -1.23% | Feb 20, 2026 |
| Mizuho | Mizuho | Hold → Buy Upgrades $89 → $104 | Hold → Buy | Upgrades | $89 → $104 | +7.00% | Feb 20, 2026 |
| Wells Fargo | Wells Fargo | Hold → Sell Downgrades $97 → $84 | Hold → Sell | Downgrades | $97 → $84 | -13.58% | Jan 20, 2026 |
| Barclays | Barclays | Hold Maintains $91 → $88 | Hold | Maintains | $91 → $88 | -9.47% | Jan 15, 2026 |
| UBS | UBS | Hold Maintains $98 → $94 | Hold | Maintains | $98 → $94 | -3.29% | Dec 17, 2025 |
| Jefferies | Jefferies | Hold Maintains $104 → $93 | Hold | Maintains | $104 → $93 | -4.32% | Dec 15, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $104 → $93 | Hold | Maintains | $104 → $93 | -4.32% | Dec 15, 2025 |
| RBC Capital | RBC Capital | Hold Maintains $107 → $99 | Hold | Maintains | $107 → $99 | +1.85% | Dec 12, 2025 |
| Keybanc | Keybanc | Sell Maintains $87 → $76 | Sell | Maintains | $87 → $76 | -21.81% | Dec 12, 2025 |
| Mizuho | Mizuho | Hold Maintains $97 → $88 | Hold | Maintains | $97 → $88 | -9.47% | Dec 11, 2025 |
| Barclays | Barclays | Hold Maintains $98 → $91 | Hold | Maintains | $98 → $91 | -6.38% | Nov 20, 2025 |
| Jefferies | Jefferies | Strong Buy → Hold Downgrades $114 → $103 | Strong Buy → Hold | Downgrades | $114 → $103 | +5.97% | Nov 5, 2025 |
| Wells Fargo | Wells Fargo | Hold Initiates $97 | Hold | Initiates | $97 | -0.21% | Oct 28, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.