The Southern Company (SO)
NYSE: SO · Real-Time Price · USD
94.41
+0.64 (0.68%)
At close: Apr 28, 2026, 4:00 PM EDT
94.30
-0.11 (-0.12%)
After-hours: Apr 28, 2026, 7:48 PM EDT
The Southern Company Analyst Ratings
Total Analysts
19
Consensus Rating
Hold
Price Target
$99.68
Upside
+5.58%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Morgan Stanley | Morgan Stanley | Sell Maintains $94 → $92 | Sell | Maintains | $94 → $92 | -2.55% | Apr 21, 2026 |
| Truist Securities | Truist Securities | Hold Initiates $103 | Hold | Initiates | $103 | +9.10% | Apr 21, 2026 |
| Seaport Global | Seaport Global | Strong Buy → Hold Downgrades n/a | Strong Buy → Hold | Downgrades | n/a | n/a | Apr 20, 2026 |
| Barclays | Barclays | Hold Maintains $88 → $99 | Hold | Maintains | $88 → $99 | +4.86% | Apr 10, 2026 |
| TD Cowen | TD Cowen | Strong Buy Maintains $108 → $112 | Strong Buy | Maintains | $108 → $112 | +18.63% | Mar 6, 2026 |
| Evercore ISI Group | Evercore ISI Group | Hold → Buy Upgrades $103 → $111 | Hold → Buy | Upgrades | $103 → $111 | +17.57% | Mar 5, 2026 |
| Keybanc | Keybanc | Sell → Hold Upgrades n/a | Sell → Hold | Upgrades | n/a | n/a | Mar 4, 2026 |
| Scotiabank | Scotiabank | Hold Maintains $101 → $103 | Hold | Maintains | $101 → $103 | +9.10% | Feb 20, 2026 |
| Wells Fargo | Wells Fargo | Sell → Hold Upgrades $84 → $96 | Sell → Hold | Upgrades | $84 → $96 | +1.68% | Feb 20, 2026 |
| Mizuho | Mizuho | Hold → Buy Upgrades $89 → $104 | Hold → Buy | Upgrades | $89 → $104 | +10.16% | Feb 20, 2026 |
| Wells Fargo | Wells Fargo | Hold → Sell Downgrades $97 → $84 | Hold → Sell | Downgrades | $97 → $84 | -11.03% | Jan 20, 2026 |
| Barclays | Barclays | Hold Maintains $91 → $88 | Hold | Maintains | $91 → $88 | -6.79% | Jan 15, 2026 |
| UBS | UBS | Hold Maintains $98 → $94 | Hold | Maintains | $98 → $94 | -0.43% | Dec 17, 2025 |
| Jefferies | Jefferies | Hold Maintains $104 → $93 | Hold | Maintains | $104 → $93 | -1.49% | Dec 15, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $104 → $93 | Hold | Maintains | $104 → $93 | -1.49% | Dec 15, 2025 |
| RBC Capital | RBC Capital | Hold Maintains $107 → $99 | Hold | Maintains | $107 → $99 | +4.86% | Dec 12, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.