Wayfair Stock Forecast

Stock Price Forecast

The 24 analysts with 12-month price forecasts for Wayfair stock have an average target of 106.42, with a low estimate of 35 and a high estimate of 144. The average target predicts an increase of 11.77% from the current stock price of 95.21.

Analyst Consensus: Buy

Target	Low	Average	Median	High
Price	$35	$106.42	$120	$144
Change	-63.24%	+11.77%	+26.04%	+51.24%

Analyst Ratings

The average analyst rating for Wayfair stock from 24 stock analysts is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.

Recommendation Trends

Rating	Jul '25	Aug '25	Sep '25	Oct '25	Nov '25	Dec '25
Strong Buy	9	10	10	10	9	8
Buy	7	7	7	7	7	7
Hold	8	7	7	8	7	8
Sell	0	0	0	0	0	0
Strong Sell	1	1	1	1	1	1
Total	25	25	25	26	24	24

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Jonathan Matuszewski Jefferies	Jefferies	Strong Buy → Hold Downgrades $123 → $94	Strong Buy → Hold	Downgrades	$123 → $94	-1.27%	Dec 3, 2025
Steven Forbes Guggenheim	Guggenheim	Strong Buy Maintains $120 → $125	Strong Buy	Maintains	$120 → $125	+31.29%	Nov 13, 2025
Brian Nagel Oppenheimer	Oppenheimer	Buy Maintains $100 → $144	Buy	Maintains	$100 → $144	+51.24%	Nov 12, 2025
Oliver Wintermantel Evercore ISI Group	Evercore ISI Group	Buy Maintains $100 → $115	Buy	Maintains	$100 → $115	+20.79%	Oct 30, 2025
Steven Shemesh RBC Capital	RBC Capital	Hold Maintains $51 → $86	Hold	Maintains	$51 → $86	-9.67%	Oct 30, 2025

More Analyst Ratings

Financial Forecast

Revenue This Year

12.66B

from 11.85B

6.85%

from 11.85B

Revenue Next Year

13.34B

from 12.66B

5.35%

from 12.66B

EPS This Year

2.29

from -4.01

EPS Next Year

2.94

from 2.29

28.12%

from 2.29

Fiscal Year	FY 2020	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026
Period Ending	Dec 31, 2020	Dec 31, 2021	Dec 31, 2022	Dec 31, 2023	Dec 31, 2024	Dec 31, 2025	Dec 31, 2026
Revenue	14.15B	13.71B	12.22B	12.00B	11.85B	12.66B	13.34B
Revenue Growth	54.98%	-3.09%	-10.87%	-1.76%	-1.27%	6.85%	5.35%
EPS	1.86	-1.26	-12.56	-6.47	-4.01	2.29	2.94
EPS Growth	-	-	-	-	-	-	28.12%
Forward PE	-	-	-	-	-	41.52	32.41
No. Analysts	-	-	-	-	-	38	37

Historical EPS numbers are GAAP, while forecasted numbers may be non-GAAP.

Revenue Forecast

Revenue	2025	2026
High	13.1B	14.1B
Avg	12.7B	13.3B
Low	12.1B	12.5B

Revenue Growth

Revenue Growth	2025	2026
High	10.6%	11.3%
Avg	6.9%	5.3%
Low	1.9%	-1.4%

EPS Forecast

EPS	2025	2026
High	2.84	4.02
Avg	2.29	2.94
Low	1.08	1.92

EPS Growth

EPS Growth	2025	2026
High	-	75.4%
Avg	-	28.1%
Low	-	-16.2%

Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.