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Wayfair Inc. (W)
NYSE: W · Real-Time Price · USD
95.21
+0.70 (0.74%)
At close: Dec 5, 2025, 4:00 PM EST
95.62
+0.41 (0.43%)
After-hours: Dec 5, 2025, 7:53 PM EST

Wayfair Operating Metrics

Period Ending Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018
Active Customers
21.20M 21.00M 21.10M 21.40M 21.70M 22.00M 22.30M 22.40M
Active Customers Growth
-2.30% -4.55% -5.38% -4.46% -2.69% 0.92% 2.76% 1.36%
Average Order Value
317.00 328.00 301.00 290.00 310.00 313.00 285.00 276.00
Average Order Value Growth
2.26% 4.79% 5.61% 5.07% 4.38% 1.95% -0.70% -2.47%
Orders Delivered
39.90M 39.40M 39.40M 39.90M 40.20M 40.80M 41.10M 41.20M
Orders Delivered Growth
-0.75% -3.43% -4.14% -3.16% -1.71% 2.00% 3.53% 3.00%
Revenue Per Active Customer
578.00 572.00 562.00 555.00 545.00 540.00 537.00 537.00
Revenue Per Active Customer Growth
6.06% 5.93% 4.66% 3.35% 1.30% -0.92% -2.72% -2.89%

Revenue by Geography
Period Ending Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018
United States
10.74B 10.56B 10.41B 10.37B 10.34B 10.40B 10.47B 10.50B
United States Growth
3.87% 1.46% -0.59% -1.18% -1.37% 0.46% 1.18% 0.18%
International
1.47B 1.45B 1.44B 1.48B 1.50B 1.50B 1.50B 1.52B
International Growth
-2.07% -3.20% -3.93% -2.83% -2.02% -3.78% -9.75% -13.28%

Operating Expense Breakdown
Period Ending Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019
Selling, General, Administrative, and Technology
1.81B 1.85B 1.87B 1.98B 2.10B 2.22B 2.36B 2.45B
Selling, General, Administrative, and Technology Growth
-13.67% -16.61% -20.58% -19.21% -16.17% -13.61% -10.14% -6.78%
Advertising
1.48B 1.50B 1.49B 1.47B 1.42B 1.41B 1.39B 1.40B
Advertising Growth
3.58% 6.54% 7.03% 5.37% 0.14% -2.16% -4.78% -5.16%
Customer Service and Merchant Fees
466.00M 460.00M 460.00M 470.00M 488.00M 512.00M 535.00M 557.00M
Customer Service and Merchant Fees Growth
-4.51% -10.16% -14.02% -15.62% -16.15% -14.95% -13.71% -11.87%
Restructuring
147.00M 209.00M - - - - - - - - - - - - - - - - - - - - - - - -
Impairment and Other
- - 60.00M 38.00M 16.00M 14.00M - - - 44.00M 83.00M 82.21M - - - - - - - - - - - - - -
Impairment and Other Growth
- - 36.36% -54.22% -80.54% - - - - - - - - - - - - - - - - - - - - -
Source: Business metrics provided by Main Street Data and sourced from official company press releases and documents.