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Wayfair Inc. (W)
NYSE: W · Real-Time Price · USD
78.55
-0.16 (-0.20%)
At close: Mar 5, 2026, 4:00 PM EST
78.65
+0.10 (0.13%)
After-hours: Mar 5, 2026, 7:17 PM EST

Wayfair Operating Metrics

Period Ending Dec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018
Active Customers
21.30M 21.20M 21.00M 21.10M 21.40M 21.70M 22.00M 22.30M
Active Customers Growth
-0.47% -2.30% -4.55% -5.38% -4.46% -2.69% 0.92% 2.76%
Average Order Value
301.00 317.00 328.00 301.00 290.00 310.00 313.00 285.00
Average Order Value Growth
3.79% 2.26% 4.79% 5.61% 5.07% 4.38% 1.95% -0.70%
Orders Delivered
40.00M 39.90M 39.40M 39.40M 39.90M 40.20M 40.80M 41.10M
Orders Delivered Growth
0.25% -0.75% -3.43% -4.14% -3.16% -1.71% 2.00% 3.53%
Revenue Per Active Customer
586.00 578.00 572.00 562.00 555.00 545.00 540.00 537.00
Revenue Per Active Customer Growth
5.59% 6.06% 5.93% 4.66% 3.35% 1.30% -0.92% -2.72%

Revenue by Geography
Period Ending Dec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019Mar 31, 2019Dec 31, 2018
United States
10.97B 10.74B 10.56B 10.41B 10.37B 10.34B 10.40B 10.47B
United States Growth
5.78% 3.87% 1.46% -0.59% -1.18% -1.37% 0.46% 1.18%
International
1.48B 1.47B 1.45B 1.44B 1.48B 1.50B 1.50B 1.50B
International Growth
0.41% -2.07% -3.20% -3.93% -2.83% -2.02% -3.78% -9.75%

Operating Expense Breakdown
Period Ending Dec 31, 2025Sep 30, 2025Jun 30, 2025Mar 31, 2025Dec 31, 2024Sep 30, 2024Jun 30, 2024Mar 31, 2024Dec 31, 2023Sep 30, 2023Jun 30, 2023Mar 31, 2023Dec 31, 2022Sep 30, 2022Jun 30, 2022Mar 31, 2022Dec 31, 2021Sep 30, 2021Jun 30, 2021Mar 31, 2021Dec 31, 2020Sep 30, 2020Jun 30, 2020Mar 31, 2020Dec 31, 2019Sep 30, 2019Jun 30, 2019
Selling, General, Administrative, and Technology
1.78B 1.81B 1.85B 1.87B 1.98B 2.10B 2.22B 2.36B
Selling, General, Administrative, and Technology Growth
-10.17% -13.67% -16.61% -20.58% -19.21% -16.17% -13.61% -10.14%
Advertising
1.43B 1.48B 1.50B 1.49B 1.47B 1.42B 1.41B 1.39B
Advertising Growth
-3.19% 3.58% 6.54% 7.03% 5.37% 0.14% -2.16% -4.78%
Customer Service and Merchant Fees
471.00M 466.00M 460.00M 460.00M 470.00M 488.00M 512.00M 535.00M
Customer Service and Merchant Fees Growth
0.21% -4.51% -10.16% -14.02% -15.62% -16.15% -14.95% -13.71%
Impairment and Other
- - - 60.00M 38.00M 16.00M 14.00M - - - 44.00M 83.00M 82.21M - - - - - - - - - - - - - -
Impairment and Other Growth
- - - 36.36% -54.22% -80.54% - - - - - - - - - - - - - - - - - - - - -
Restructuring
53.00M 147.00M 209.00M - - - - - - - - - - - - - - - - - - - - - - - -
Source: Business metrics provided by Main Street Data and sourced from official company press releases and documents.