Company Description

Wealthfront is a technology company that built a financial solutions platform for “digital natives,” defined as those born after 1980 (i.e., Millennials, Gen Z, and later generations).

We were among the first digital-only financial solutions platforms, and we pioneered using automation to offer low-cost diversified portfolios.

We built our platform using software to deliver our solutions quickly, conveniently, and at low cost.

These principles align with the preferences of digital natives, who use digital platforms for the vast majority of their everyday services ranging from entertainment and commerce to food delivery and ride sharing.

Our technology-driven financial solutions help clients turn savings into long-term wealth. Our broad suite of products, including cash management, investment advisory, borrowing and lending, and financial planning solutions, address the diverse financial needs of our clients regardless of the economic environment.