Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
72.21
-3.01 (-4.00%)
At close: Mar 6, 2026, 4:00 PM EST
72.33
+0.12 (0.17%)
After-hours: Mar 6, 2026, 7:42 PM EST
Bread Financial Holdings Stock Forecast
Stock Price Forecast
The 16 analysts with 12-month price forecasts for Bread Financial Holdings stock have an average target of 71.13, with a low estimate of 50 and a high estimate of 98. The average target predicts a decrease of -1.50% from the current stock price of 72.21.
Analyst Consensus: Hold
* Price targets were last updated on Jan 30, 2026.
Analyst Ratings
The average analyst rating for Bread Financial Holdings stock from 18 stock analysts is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Oct '25 | Nov '25 | Dec '25 | Jan '26 | Feb '26 | Mar '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 3 | 3 | 3 |
| Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Hold | 8 | 8 | 8 | 8 | 8 | 8 |
| Sell | 3 | 3 | 4 | 5 | 5 | 5 |
| Strong Sell | 1 | 1 | 1 | 1 | 1 | 1 |
| Total | 15 | 15 | 16 | 18 | 18 | 18 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| TD Cowen | TD Cowen | Hold Maintains $85 → $88 | Hold | Maintains | $85 → $88 | +21.87% | Jan 30, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $62 → $68 | Sell | Maintains | $62 → $68 | -5.83% | Jan 30, 2026 |
| Barclays | Barclays | Sell Maintains $61 → $64 | Sell | Maintains | $61 → $64 | -11.37% | Jan 30, 2026 |
| BTIG | BTIG | Strong Buy Reiterates $98 | Strong Buy | Reiterates | $98 | +35.72% | Jan 30, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $57 → $62 | Sell | Maintains | $57 → $62 | -14.14% | Jan 20, 2026 |
Financial Forecast
Revenue This Year
3.99B
from 2.60B
Increased by 53.25%
Revenue Next Year
4.13B
from 3.99B
Increased by 3.58%
EPS This Year
10.14
from 10.90
Decreased by -6.94%
EPS Next Year
11.69
from 10.14
Increased by 15.24%
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 4.4B | 4.6B | |||
| Avg | 4.0B | 4.1B | |||
| Low | 3.8B | 3.9B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 | 2029 | 2030 |
|---|---|---|---|---|---|
| High | 68.3% | 14.8% | |||
| Avg | 53.2% | 3.6% | |||
| Low | 45.4% | -2.0% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 11.98 | 13.67 | |
| Avg | 10.14 | 11.69 | |
| Low | 7.89 | 8.48 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 9.9% | 34.8% | |
| Avg | -6.9% | 15.2% | |
| Low | -27.6% | -16.4% |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.