Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
86.32
-1.68 (-1.91%)
At close: Apr 28, 2026, 4:00 PM EDT
86.31
-0.02 (-0.02%)
After-hours: Apr 28, 2026, 7:00 PM EDT
Bread Financial Holdings Analyst Ratings
Total Analysts
15
Consensus Rating
Hold
Price Target
$79.79
Upside
-7.56%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Barclays | Barclays | Sell Maintains $67 → $70 | Sell | Maintains | $67 → $70 | -18.91% | Apr 24, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $80 → $95 | Hold | Maintains | $80 → $95 | +10.06% | Apr 24, 2026 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $100 → $115 | Buy | Maintains | $100 → $115 | +33.23% | Apr 24, 2026 |
| BTIG | BTIG | Strong Buy Maintains $98 → $105 | Strong Buy | Maintains | $98 → $105 | +21.64% | Apr 23, 2026 |
| Morgan Stanley | Morgan Stanley | Sell → Hold Upgrades $91 | Sell → Hold | Upgrades | $91 | +5.42% | Apr 16, 2026 |
| Evercore ISI Group | Evercore ISI Group | Buy Maintains $90 → $87 | Buy | Maintains | $90 → $87 | +0.79% | Apr 6, 2026 |
| Barclays | Barclays | Sell Maintains $64 → $67 | Sell | Maintains | $64 → $67 | -22.38% | Apr 6, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $85 → $88 | Hold | Maintains | $85 → $88 | +1.95% | Jan 30, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $62 → $68 | Sell | Maintains | $62 → $68 | -21.22% | Jan 30, 2026 |
| Barclays | Barclays | Sell Maintains $61 → $64 | Sell | Maintains | $61 → $64 | -25.86% | Jan 30, 2026 |
| BTIG | BTIG | Strong Buy Reiterates $98 | Strong Buy | Reiterates | $98 | +13.53% | Jan 30, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $57 → $62 | Sell | Maintains | $57 → $62 | -28.17% | Jan 20, 2026 |
| TD Cowen | TD Cowen | Hold Maintains $68 → $85 | Hold | Maintains | $68 → $85 | -1.53% | Jan 8, 2026 |
| UBS | UBS | Strong Buy Initiates $92 | Strong Buy | Initiates | $92 | +6.58% | Jan 8, 2026 |
| Barclays | Barclays | Sell Maintains $52 → $61 | Sell | Maintains | $52 → $61 | -29.33% | Jan 6, 2026 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $82 → $92 | Buy | Maintains | $82 → $92 | +6.58% | Jan 2, 2026 |
Upgrade to Pro
Get stock forecasts from Wall Street's highest rated professionals
Get much more with Stock Analysis Pro
- Investment ideas from the top Wall Street analysts
- Unlimited access to all data and tools
- Advanced analyst filtering and sorting options
- Up to 10 years of analyst rating history
Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.