Bread Financial Holdings, Inc. (BFH)
NYSE: BFH · Real-Time Price · USD
72.21
+0.21 (0.29%)
Dec 5, 2025, 4:00 PM EST - Market closed
Bread Financial Holdings Analyst Ratings
Total Analysts
15
Consensus Rating
Hold
Price Target
$65.29
Upside
-9.58%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| JP Morgan | JP Morgan | Hold → Sell Downgrades $72 | Hold → Sell | Downgrades | $72 | -0.29% | Dec 4, 2025 |
| Evercore ISI Group | Evercore ISI Group | Hold Maintains $64 → $72 | Hold | Maintains | $64 → $72 | -0.29% | Oct 30, 2025 |
| Goldman Sachs | Goldman Sachs | Strong Sell Maintains $60 → $68 | Strong Sell | Maintains | $60 → $68 | -5.83% | Oct 24, 2025 |
| TD Cowen | TD Cowen | Hold Maintains $63 → $68 | Hold | Maintains | $63 → $68 | -5.83% | Oct 24, 2025 |
| RBC Capital | RBC Capital | Hold Maintains $64 → $70 | Hold | Maintains | $64 → $70 | -3.06% | Oct 24, 2025 |
| Barclays | Barclays | Sell Maintains $50 → $52 | Sell | Maintains | $50 → $52 | -27.99% | Oct 24, 2025 |
| JP Morgan | JP Morgan | Hold Maintains $70 → $72 | Hold | Maintains | $70 → $72 | -0.29% | Oct 24, 2025 |
| Barclays | Barclays | Sell Maintains $52 → $50 | Sell | Maintains | $52 → $50 | -30.76% | Oct 6, 2025 |
| Keefe, Bruyette & Woods | Keefe, Bruyette & Woods | Buy Maintains $88 → $71 | Buy | Maintains | $88 → $71 | -1.68% | Oct 1, 2025 |
| Evercore ISI Group | Evercore ISI Group | Hold Maintains $68 → $64 | Hold | Maintains | $68 → $64 | -11.37% | Sep 30, 2025 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $51 → $53 | Sell | Maintains | $51 → $53 | -26.60% | Sep 29, 2025 |
| B of A Securities | B of A Securities | Strong Buy Maintains $69 → $74 | Strong Buy | Maintains | $69 → $74 | +2.48% | Sep 2, 2025 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $45 → $51 | Sell | Maintains | $45 → $51 | -29.37% | Jul 25, 2025 |
| RBC Capital | RBC Capital | Hold Maintains $65 → $74 | Hold | Maintains | $65 → $74 | +2.48% | Jul 25, 2025 |
| Morgan Stanley | Morgan Stanley | Sell Maintains $39 → $45 | Sell | Maintains | $39 → $45 | -37.68% | Jul 10, 2025 |
| Barclays | Barclays | Sell Maintains $45 → $52 | Sell | Maintains | $45 → $52 | -27.99% | Jul 8, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
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