Wayfair Inc. (W)
NYSE: W · Real-Time Price · USD
75.65
-2.90 (-3.69%)
Mar 6, 2026, 1:04 PM EST - Market open
Wayfair Analyst Ratings
Total Analysts
28
Consensus Rating
Buy
Price Target
$105.82
Upside
+39.88%
Ratings History
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Citigroup | Citigroup | Strong Buy Maintains $135 → $110 | Strong Buy | Maintains | $135 → $110 | +45.41% | Feb 26, 2026 |
| Mizuho | Mizuho | Buy Maintains $130 → $110 | Buy | Maintains | $130 → $110 | +45.41% | Feb 24, 2026 |
| JP Morgan | JP Morgan | Buy Maintains $114 → $105 | Buy | Maintains | $114 → $105 | +38.80% | Feb 20, 2026 |
| Baird | Baird | Hold Maintains $98 → $85 | Hold | Maintains | $98 → $85 | +12.36% | Feb 20, 2026 |
| RBC Capital | RBC Capital | Hold Maintains $86 → $92 | Hold | Maintains | $86 → $92 | +21.61% | Feb 20, 2026 |
| Truist Securities | Truist Securities | Strong Buy Maintains $120 → $105 | Strong Buy | Maintains | $120 → $105 | +38.80% | Feb 20, 2026 |
| Stifel | Stifel | Hold Maintains $100 → $89 | Hold | Maintains | $100 → $89 | +17.65% | Feb 20, 2026 |
| Evercore ISI Group | Evercore ISI Group | Buy Maintains $115 → $100 | Buy | Maintains | $115 → $100 | +32.19% | Feb 20, 2026 |
| Wedbush | Wedbush | Hold Maintains $100 → $85 | Hold | Maintains | $100 → $85 | +12.36% | Feb 20, 2026 |
| Needham | Needham | Strong Buy Reiterates $125 | Strong Buy | Reiterates | $125 | +65.23% | Feb 20, 2026 |
| Morgan Stanley | Morgan Stanley | Buy Maintains $130 → $140 | Buy | Maintains | $130 → $140 | +85.06% | Jan 15, 2026 |
| Barclays | Barclays | Hold → Buy Upgrades $104 → $123 | Hold → Buy | Upgrades | $104 → $123 | +62.59% | Jan 7, 2026 |
| Mizuho | Mizuho | Buy Reiterates $130 | Buy | Reiterates | $130 | +71.84% | Jan 2, 2026 |
| Jefferies | Jefferies | Strong Buy → Hold Downgrades $123 → $94 | Strong Buy → Hold | Downgrades | $123 → $94 | +24.26% | Dec 3, 2025 |
| Guggenheim | Guggenheim | Strong Buy Maintains $120 → $125 | Strong Buy | Maintains | $120 → $125 | +65.23% | Nov 13, 2025 |
| Oppenheimer | Oppenheimer | Buy Maintains $100 → $144 | Buy | Maintains | $100 → $144 | +90.35% | Nov 12, 2025 |
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Analyst Star Rankings
Our analyst star rankings are based on these four factors
- Success Rate
- The percentage of ratings that are profitable.
- Average Return
- The average percentage return within one year of the rating.
- Rating Count
- The more ratings the analyst has provided, the higher the score.
- Recency
- Ratings provided within the past year contribute to a higher score.