Purple Innovation, Inc. (PRPL)
| Market Cap | 55.58M |
| Revenue (ttm) | 468.73M |
| Net Income (ttm) | -51.41M |
| Shares Out | 108.99M |
| EPS (ttm) | -0.48 |
| PE Ratio | n/a |
| Forward PE | n/a |
| Dividend | n/a |
| Ex-Dividend Date | n/a |
| Volume | 1,753,884 |
| Open | 0.589 |
| Previous Close | 0.644 |
| Day's Range | 0.480 - 0.589 |
| 52-Week Range | 0.480 - 1.260 |
| Beta | 1.84 |
| Analysts | Hold |
| Price Target | 0.85 (+66.67%) |
| Earnings Date | Apr 28, 2026 |
About PRPL
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah. [Read more]
Financial Performance
In 2025, Purple Innovation's revenue was $468.73 million, a decrease of -3.93% compared to the previous year's $487.88 million. Losses were -$51.41 million, -47.48% less than in 2024.
Financial StatementsAnalyst Forecast
According to one analyst, the rating for PRPL stock is "Hold" and the 12-month stock price target is $0.85.
News
Purple Innovation Earnings Call Transcript: Q1 2026
Q1 2026 revenue declined 8.1% year-over-year, mainly due to e-commerce softness and an accounting adjustment, but showroom comps rose 7% and wholesale grew excluding the adjustment. Gross margin was 36.8%, pressured by floor model investments, while full-year revenue guidance was lowered to $465–$485 million, with EBITDA guidance unchanged.
Purple Innovation Reports First Quarter 2026 Results
Showroom Comps up 7.0%, Marking the Third Consecutive Quarter of Positive Comps E-commerce Trends Improve Sequentially Early Traction from Purple Royale at Mattress Firm Supports Premium Momentum and ...
Purple Innovation Announces CFO Transition
Robert (Bob) Lucian, Former La-Z-Boy CFO, Appointed Chief Financial Officer Todd Vogensen to Depart Effective May 1, 2026 LEHI, Utah, April 28, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PR...
Purple Innovation to Report First Quarter 2026 Results on April 28, 2026
LEHI, Utah, April 21, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," will report f...
Purple Innovation Earnings Call Transcript: Q4 2025
Q4 2025 saw 9% revenue growth and improved profitability, with full-year adjusted EBITDA turning positive. 2026 guidance calls for $500M-$520M revenue and $20M-$30M adjusted EBITDA, driven by premium products and expanded wholesale, despite a challenging market.
Purple Innovation Reports Fourth Quarter and Full Year 2025 Results
Revenue Increases 9% in Fourth Quarter GAAP Net Loss of $3.2 Million in Fourth Quarter Delivers $8.8 Million in Adjusted EBITDA in Fourth Quarter Full Year Adjusted EBITDA Positive; Gross Margin Excee...
Purple Innovation Extends Maturity of Debt and Reschedules Fourth Quarter and Full Year 2025 Earnings Release and Conference Call
LEHI, Utah, March 24, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," today announc...
Purple Innovation to Report Fourth Quarter and Full Year 2025 Results on March 25, 2026
LEHI, Utah, March 24, 2026 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," will report f...
Independent studies show Purple Innovations® Essential and Restore mattresses, with GelFlex Grid® technology, show self-reported pain dropping by 63-68% and sleep quality and comfort significantly improving
Purple's GelFlex Grid® Mattresses Reduce Self-Reported Pain and Improves Sleep in Independent Studies by SleepScore Labs SALT LAKE CITY , Dec. 15, 2025 /PRNewswire/ -- Purple Innovation, Inc. ("Purple...
Purple Innovation Earnings Call Transcript: Q3 2025
Revenue returned to growth at $118.8M, with gross margin up to 42.8% and positive Adjusted EBITDA. Showroom and wholesale segments outperformed, while e-commerce improved sequentially. Full-year guidance was reiterated, and the company remains focused on innovation and retail expansion.
Purple Innovation Reports Third Quarter 2025 Results
Purple Achieves Improved Net Loss and Positive Adjusted EBITDA, Advancing Its Profitability Turnaround Rejuvenate 2.0 Drives Continued Product and Brand Momentum Mattress Firm Rollout Remains on Track...
Purple Innovation to Report Third Quarter 2025 Results on November 4, 2025
LEHI, Utah , Oct. 29, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," will report t...
Purple Innovation Earnings Call Transcript: Q2 2025
Q2 revenue declined 12.6% year-over-year but improved sequentially, with strong demand for new products and expanding retail partnerships. Gross margin was temporarily impacted by tariffs and ramp-up costs, but recovery is expected by year-end. Full-year guidance is reaffirmed.
Purple Innovation Reports Second Quarter 2025 Results; Reaffirms 2025 Guidance
Net Loss Exceeded Expectations; Adjusted EBITDA Margin Improved 120 Basis Points versus Last Year Strong Rejuvenate 2.0 Demand More than Double the Rejuvenate 1.0 Launch in DTC Mattress Firm Rollout P...
Purple Innovation to Report Second Quarter 2025 Results on July 29, 2025
LEHI, Utah , July 21, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company whose mattresses promise to give you "less pain, better sleep," will report s...
Purple Innovation Earnings Call Transcript: Q1 2025
Revenue declined 13% year-over-year to $104.2 million, but gross margin and adjusted EBITDA improved due to cost savings and showroom strength. Expanded Mattress Firm partnership is expected to add $70 million in annual revenue, offsetting tariff and macro headwinds.
Purple Innovation Reports First Quarter 2025 Results; Reaffirms 2025 Guidance
Exceeded Q1 Adjusted EBITDA Target; Delivered Q1 Sales Consistent with Guidance GAAP Gross Margin of 39.4% in Q1; Adjusted Gross Margin Above 40% for Fourth Consecutive Quarter LEHI, Utah , May 6, 202...
Purple Announces Significant Expansion of Commercial Relationship with Somnigroup
Agreements meaningfully increase Purple's footprint in Mattress Firm stores nationwide and provide Purple with strategic supply support from Tempur Sherwood Bolsters Mattress Firm's position as a mult...
Purple Innovation to Report First Quarter 2025 Results on May 6, 2025
LEHI, Utah , May 2, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," will report first...
Purple Mattress: Should You Buy This Mattress in 2025?
Looking for next-level comfort during sleep? This Purple mattress review will show you how their patented GelFlex grid and other mattress features can improve the quality of your sleep. Looking for ne...
PURPLE TRANSFORMS LUXURY SLEEP WITH NEW REJUVENATE COLLECTION FEATURING GRID TECHNOLOGY - THE MOST COMFORTABLE MATTRESS OF ALL TIME
New DreamLayer™ Technology Provides Unparalleled Pressure Relief in Four New Rejuvenate Mattress Models SALT LAKE CITY , April 29, 2025 /PRNewswire/ -- Purple Innovation , Inc ("Purple"), (NASDAQ: PR...
Purple Innovation Earnings Call Transcript: Q4 2024
Q4 2024 saw a return to adjusted EBITDA profitability and positive cash flow, with gross margin up 970 bps year-over-year. Full-year revenue declined 4.4%, but operational improvements and cost savings drove margin gains. 2025 guidance anticipates sequential growth, with profitability in the second half and continued focus on innovation and cost control.
Purple Innovation Reports Fourth Quarter and Full Year 2024 Results
Returned to Positive Adjusted EBITDA and Cash Flow in Fourth Quarter GAAP Gross Margin of 42.9% in Q4; Adjusted Gross Margin improved Over 810bps in Q4 Versus Last Year Generated Incremental Liquidity...
Purple Innovation Announces Review of Strategic Alternatives to Maximize Shareholder Value
Initiates Review Following Receipt of Expressions of Interest Returned to Positive Adjusted EBITDA and Positive Cash Flow Generation in Fourth Quarter 2024 and Expanded Credit Facility, Enabling Enhan...
Purple Innovation to Report Fourth Quarter and Full Year 2024 Results on March 13, 2025
LEHI, Utah , March 12, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," will report fo...