Purple Innovation, Inc. (PRPL)
NASDAQ: PRPL · Real-Time Price · USD
0.385
-0.006 (-1.60%)
At close: Jun 26, 2026, 4:00 PM EDT
0.391
+0.006 (1.52%)
After-hours: Jun 26, 2026, 4:10 PM EDT
Purple Innovation Stock Forecast
Stock Price Forecast
The 2 analysts with 12-month price forecasts for Purple Innovation stock have an average target of 0.83, with a low estimate of 0.65 and a high estimate of 1.00. The average target predicts an increase of 115.72% from the current stock price of 0.38.
Analyst Consensus: Hold
* Price targets were last updated on Apr 29, 2026.
Analyst Ratings
The average analyst rating for Purple Innovation stock from 4 stock analysts is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | May '25 | Jul '25 | Nov '25 | Jan '26 | Mar '26 | Apr '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 2 | 2 | 2 | 1 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 3 | 3 | 3 | 3 | 3 | 3 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 5 | 5 | 5 | 5 | 5 | 4 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| UBS | UBS | Hold Reiterates $0.85 → $0.65 | Hold | Reiterates | $0.85 → $0.65 | +68.94% | Apr 29, 2026 |
| Roth MKM | Roth MKM | Buy Maintains $1 | Buy | Maintains | $1 | +159.91% | Apr 29, 2026 |
| KeyBanc | KeyBanc | Hold Downgrades n/a | Hold | Downgrades | n/a | n/a | Apr 28, 2026 |
Financial Forecast
Revenue This Year
470.45M
from 468.73M
Increased by 0.37%
Revenue Next Year
499.40M
from 470.45M
Increased by 6.15%
EPS This Year
-0.27
from -0.32
EPS Next Year
-0.20
from -0.27
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 481.0M | 515.3M | |
| Avg | 470.5M | 499.4M | |
| Low | 465.0M | 488.7M |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 2.6% | 9.5% | |
| Avg | 0.4% | 6.2% | |
| Low | -0.8% | 3.9% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | - | - | |
| Avg | -0.27 | -0.20 | |
| Low | - | - |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | - | - | |
| Avg | - | - | |
| Low | - | - |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.