Purple Innovation, Inc. (PRPL)
NASDAQ: PRPL · Real-Time Price · USD
0.534
-0.110 (-17.10%)
At close: Apr 28, 2026, 4:00 PM EDT
0.500
-0.034 (-6.40%)
After-hours: Apr 28, 2026, 4:04 PM EDT
Company Description
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally.
It provides mattresses, pillows, sheets, foundations, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets.
The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms.
The company was founded in 2010 and is headquartered in Lehi, Utah.
Purple Innovation, Inc.
| Country | United States |
| Founded | 2010 |
| Industry | Furnishings, Fixtures & Appliances |
| Sector | Consumer Discretionary |
| Employees | 1,100 |
| CEO | Robert DeMartini |
Contact Details
Address: 4100 North Chapel Ridge Rd, Suite 200 Lehi, Utah 84048 United States | |
| Phone | 801-756-2600 |
| Website | investors.purple.com |
Stock Details
| Ticker Symbol | PRPL |
| Exchange | NASDAQ |
| Stock Type | Common Stock |
| Share Class | Class A Shares |
| Fiscal Year | January - December |
| Reporting Currency | USD |
| CIK Code | 0001643953 |
| CUSIP Number | 74640Y106 |
| ISIN Number | US74640Y1064 |
| Employer ID | 47-4078206 |
| SIC Code | 2510 |
Key Executives
| Name | Position |
|---|---|
| Robert T. DeMartini | Chief Executive Officer and Director |
| Eric S. Haynor | Chief Operating Officer |
| Jeffrey L. Hutchings | Chief Innovation Officer |
| George Turner Ulrich | Vice President of Accounting and Financial Reporting |
| Jeffery Scott Kerby | Chief of Owned Retail Officer |
Latest SEC Filings
| Date | Type | Title |
|---|---|---|
| Apr 28, 2026 | 8-K | Current Report |
| Apr 22, 2026 | DEFA14A | Additional definitive proxy soliciting materials and Rule 14(a)(12) material |
| Apr 22, 2026 | DEF 14A | Other definitive proxy statements |
| Mar 31, 2026 | 10-K | Annual Report |
| Mar 31, 2026 | 8-K | Current Report |
| Nov 6, 2025 | 8-K | Current Report |
| Nov 4, 2025 | 8-K | Current Report |
| Nov 4, 2025 | 10-Q | Quarterly Report |
| Sep 9, 2025 | 8-K | Current Report |
| Aug 14, 2025 | SCHEDULE 13G | Filing |