Purple Innovation, Inc. (PRPL)
NASDAQ: PRPL · Real-Time Price · USD
0.695
+0.010 (1.47%)
At close: Feb 27, 2026, 4:00 PM EST
0.681
-0.014 (-2.00%)
After-hours: Feb 27, 2026, 7:59 PM EST
Purple Innovation Stock Forecast
Stock Price Forecast
The 1 analyst with a 12-month price forecast for Purple Innovation stock has a target of 1.00, which predicts an increase of 43.88% from the current stock price of 0.70.
Analyst Consensus: Hold
* Price targets were last updated on Mar 26, 2025.
Analyst Ratings
According to 1 stock analyst, the rating for Purple Innovation is "Hold". This means that the analyst believes this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Oct '24 | Nov '24 | Dec '24 | Jan '25 | Feb '25 | Mar '25 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 1 | 1 | 1 | 1 | 0 |
| Buy | 1 | 1 | 1 | 1 | 1 | 0 |
| Hold | 3 | 3 | 3 | 3 | 3 | 1 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 5 | 5 | 5 | 5 | 5 | 1 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Wedbush | Wedbush | Hold Reiterates $1 | Hold | Reiterates | $1 | +43.88% | Mar 26, 2025 |
| Wedbush | Wedbush | Buy → Hold Downgrades $1.75 → $1.1 | Buy → Hold | Downgrades | $1.75 → $1.1 | +58.27% | Sep 4, 2024 |
| Craig-Hallum | Craig-Hallum | Hold Maintains $2 → $1.5 | Hold | Maintains | $2 → $1.5 | +115.83% | Aug 6, 2024 |
| Wedbush | Wedbush | Buy Reiterates $2.25 | Buy | Reiterates | $2.25 | +223.74% | May 8, 2024 |
| Roth MKM | Roth MKM | Strong Buy Reiterates $2.5 | Strong Buy | Reiterates | $2.5 | +259.71% | Mar 21, 2024 |
Financial Forecast
Revenue This Year
477.23M
from 487.88M
Decreased by -2.18%
Revenue Next Year
537.77M
from 477.23M
Increased by 12.69%
EPS This Year
-0.35
from -0.91
EPS Next Year
-0.23
from -0.35
Revenue Forecast
| Revenue | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 497.9M | 578.9M | |||
| Avg | 477.2M | 537.8M | |||
| Low | 454.2M | 489.4M |
Revenue Growth
| Revenue Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | 2.1% | 21.3% | |||
| Avg | -2.2% | 12.7% | |||
| Low | -6.9% | 2.5% |
EPS Forecast
| EPS | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | -0.30 | -0.13 | |||
| Avg | -0.35 | -0.23 | |||
| Low | -0.38 | -0.32 |
EPS Growth
| EPS Growth | 2025 | 2026 | 2027 | 2028 | 2029 |
|---|---|---|---|---|---|
| High | - | - | |||
| Avg | - | - | |||
| Low | - | - |
Sources: Price targets and analyst ratings provided by Benzinga. Revenue and EPS forecast data provided by Finnhub. The data is sourced from Wall Street analysts. Data disclaimer.